Social media marketing (also known as digital marketing and e-marketing) is the use of social media the platforms on which users build social networks and share information to build a company’s brand, increase sales, and drive website traffic. One of the most significant advantages of social media, furthermore, is connection. It allows organizations understand their target customers enabling them to provide more valuable content. Additionally, it lets them tailor their content to the interests of their customers, which increases engagement on their business page. As a result, this article will provide you with a list of the top 20 social media marketing tools with the best features and offers for your business.
Top 20 Social Media Marketing Tools
- Buffer
Buffer is a social media management software start-up for growing brands and connecting with their customers. It is a social media management platform for small to midsize businesses that helps users publish content, engage clients and analyze their social media performance. Moreover, Buffer integrates with Facebook, Instagram, Twitter, LinkedIn, Google+ and Pinterest.
- Hootsuite
Hootsuite a social media management platform. It is a social media management platform that handles a majority of what a social media manager does on a daily basis. Furthermore, Hootsuite enables organizations carry out everything from curating content and scheduling and publishing posts to managing teams and measuring ROI, all with just one platform.
- Canva
Canva Pty Ltd (Canva) is a provider of graphic design Software as a Service. It offers various designs for blogging and e-books, documents, education, events, inspiration and marketing tools, social media and email headers as well as social media posts. Additionally, Canva offers designs such as album covers, banners, comic strips, wattpad covers, certificates, letterheads, newsletters and so on.
- Sprout Social
Sprout Social, Inc. is a social media management tool. Its analytics provide quantitative and contextual data for all your social profiles across Facebook, Twitter, Instagram, LinkedIn and Google+. Additionally, Sprout reports include team and agent level benchmarking, campaign performance and social conversion tracking.
- HubSpot
HubSpot is a leading contact relationship management (CRM), marketing, sales, and customer service software company with a simple mission: to help companies maximize sales and grow better. Furthermore, by implementing HubSpot, businesses can benefit from its all-in-one inbound marketing, CRM, CMS, analytics, and customer support capabilities.
- BuzzSumo
BuzzSumo is a cloud-based content research tool. It is a content research tool that helps writers, marketers and SEO professionals create engaging content that drives traffic, social engagement and backlinks. Additionally, it tracks both web content and shares across the major social media sites, including Facebook, Twitter, Pinterest, LinkedIn and Google+. BuzzSumo a foolproof way to identify the influencers, websites, and individual posts that are most popular within a niche.
- SocialBee
SocialBee is an AI-powered social media management platform that allows users to create, schedule and publish content across all major platforms. It is a tool that enables posting across all your profiles: Facebook, X (Twitter), LinkedIn, Instagram, Pinterest, Google Business Profile, TikTok, YouTube, Threads, and Bluesky. Furthermore, SocialBee focuses on content categorization and recycling, allowing marketers to keep their social media channels active without constantly creating new content.
- MeetEdgar
MeetEdgar is an internet company that offers a mobile-based application software designed for sorting, storing, and automating social media status updates. Additionally, the company specializes in the fields of social media automation, social media management, content management, content marketing, and social media marketing.
- Loomly
Loomly is an easy-to-use social media management platform that helps marketers reach new audiences and build their brand online. Furthermore, its analytics provides an overview of your social media posts on Facebook, Twitter, Instagram, Pinterest, and LinkedIn. It allows businesses to automate social media sharing and marketing solutions.
- Sendible
Sendible is a social media marketing platform that allows individuals, agencies and small businesses to engage with their customers across multiple channels at any time. Additionally, Sendible allows users to track results and measure their efforts with powerful social media analytics and monitoring tools.
- Tailwind CSS
Tailwind CSS is a design system implementation in pure CSS. It is also configurable. Tailwind gives developers superpowers. It allows them to build websites with a clean consistent UI out of the box. Tailwind is a must-have for Pinterest and Instagram marketers. Furthermore, it offers scheduling, analytics, and a unique community feature that helps expand reach through user collaboration.
- Coschedule
CoSchedule is an editorial calendar software for bloggers, solopreneurs, and startups looking to organize their blog and social media in one place. It is a marketing calendar that integrates with social media platforms. Additionally, it helps teams plan, execute, and analyze all marketing activities in one place, improving coordination and efficiency.
- Agorapulse
Agorapulse is the ultimate social media management solution to juggling multiple social media accounts with diverse clients, platforms, and industries. Furthermore, it is an easy social media management tool that works with Facebook, Twitter, Instagram, LinkedIn, Google+, and YouTube.
- Later
Later is a cloud-based marketing software that enables organizations to manage and schedule posts on Facebook, Twitter, Instagram, Pinterest and other social networks. Additionally, it a visual-first platform designed for Instagram, but it also supports other networks. It provides a drag-and-drop interface for planning and scheduling posts, alongside a robust analytics suite.
- Iconosquare
Iconosquare is a powerful analytics and management platform for social media marketers. Businesses and agencies easily manage and report their performance on their social media accounts. Furthermore, it provides a platform to measure Instagram posts and hashtags’ performance, compare with competitors and build reports.
- Brandwatch
Brandwatch is a social media suite company owned by Cision. Brandwatch sells two different products: Consumer Intelligence and Social Media Management. It provides the tools to search social networks and the internet to find the right audience, opportunities to act on, and problems to avoid. Furthermore, its data is sourced from social networks, micro-blogging platforms, blogs, image sites, video sites, forums, news sites, and more.
- Audiense
Audiense is a social marketing platform with rich, actionable insight and marketing tools. It engages audiences based on what they say, who they are, and how they think. Additionally, it is designed to help businesses like yours gain deeper insights into their audience and enhance campaign targeting.
- Post Planner
Post Planner is a cloud-based social engagement solution for small, midsize and large businesses. It helps users to measure and predict engagement of the social media activities on Twitter, Facebook, Instagram and others. Furthermore, it allows them to find quality content, create publishing calendar, manage posts and sales.
- Google Analytics
Google Analytics is a web analytics service offered by Google. It tracks and reports website traffic and also mobile app traffic & events. Additionally, it is a platform that collects data from your websites and apps to create reports that provide insights into your business.
- Keyhole
Keyhole, Inc, is a pioneering software development company specializing in geospatial data visualization applications. It is a social listening and social media analytics tool that enables users to track hashtags, keywords, and accounts across various platforms. Furthermore, it primarily serves marketers, agencies, and brands looking to enhance their social media strategy.
Conclusion
In conclusion, social media marketing is crucial for establishing a strong online presence for your business and interacting better with your audience. These top 20 social media marketing tools are the best in 2024 and will do you and your business a lot of good.