A Customer Data Platform (CDP) is a piece of software that combines data from multiple tools to create a single centralized customer database containing data on all touch points and interactions with your product or service. They allow companies to use segmentation to better understand their audience and create more personalized marketing campaigns. These platforms are valuable especially to Marketing teams but this could come at a high cost. As a result, a list of the Top 10 affordable customer data platforms for Marketing teams has been provided that will also help you get the job done.
Top 10 affordable customer data platforms for marketing teams
Firstly, Treasure Data is the software development company. It is the only enterprise Customer Data Platform (CDP) that harmonizes an organization’s data, insights, and engagement ecosystems. Furthermore, This is to drive relevant, real-time customer experiences throughout the entire customer journey. Treasure Data’s Pricing is customized according to the specific needs and scale of the business, ensuring that companies pay only for the features they use.
Next, Funnel is the leading Marketing Intelligence platform. It is designed to empower marketers by simplifying the process of collecting, analyzing, and utilizing marketing data. It offers a unique AI-powered model that integrates marketing mix modeling, multi-touch attribution, and incrementality testing to reveal what truly drives marketing success. Funnel offers businesses that require more advanced features the Plus Plan, which is available at $951 per month, while the Pro Plan, which offers the most extensive capabilities, costs $1,902 per month.
Furthermore, Microsoft Dynamics 365 Customer Insights is a powerful tool. It can help you bring in new customers by engaging them with attractive marketing activities. Furthermore, it’s an ideal choice for larger enterprises that require a comprehensive solution to manage their customer data effectively. The pricing for Microsoft Dynamics 365 Customer Insights starts at $1,500 per month, making it more suited for larger organizations with more significant data management needs
- Insider
Insider is a platform that facilitates individualized, cross-channel experiences. It connects data from different channels and sources, builds a complete view of every customer, predicts future behavior and intent with AI, and allows you to deliver individualized experiences all on a single platform with the fastest time to value.
- SALESmanago
Next, SALESmanago is a marketing-first CDP designed to simple transactional and behavioral data. It identifies high-value purchasers with Segmentation, RFM Analysis, and Predictive Analytics. Furthermore, it is a great automation marketing solution, and is helping us with CRM lead integration, email marketing and lead nurturing. SALESmanago has 3 pricing edition(s), from $499 to $4,000. Additionally, A free trial of SALESmanago is also available.
- Ortto
Ortto is a complete marketing automation and analytics platform that empowers marketers to execute impressive campaigns that drive business growth. Furthermore, the platform combines three powerful tools your marketing automation, customer data platform, and analytics and supercharges them with AI. The Campaign plan costs $29 per month, suitable for teams managing up to 2,000 contacts. For more extensive needs, the Pro plan costs $99 per month and supports up to 5,000 contacts. Businesses with more significant requirements can opt for the Business plan at $299 per month, covering up to 20,000 contacts.
- Actito
Next, Actito is the multichannel Activation platform. It allows organizations’ to address highly personalized messages to their customers at each stage of their journey, and at the right time, to accelerate their conversion and foster their loyalty. Additionally, they offer plans starting $500 per month and a free trial as well.
- Bloomreach
Bloomreach is a cloud-based e-commerce experience platform and B2B service. It is a customer data & experience platform that provides full channel automation, lifecycle intelligence, AI-driven predictive analytics, product recommendations etc. Bloomreach’s pricing is customized according to the specific needs of the business, which can include the desired features and integration requirements.
- RudderStack
RudderStack is a customer data infrastructure solution. This platform designed to help your data teams collect events, manage ETL pipelines, and build audience cohorts. Furthermore, it offers CDP software that actively addresses the common challenges of third-party customer data platform solutions through our unique warehouse native product. Additionally, RudderStack offers plans starting from $500 per month.
- Segment
Finally, Segment is a traditional Customer Data Platform (CDP) that specializes in event collection and data activation. It is the leading customer data platform that helps brands accelerate growth by making good data accessible and beneficial for all teams. Segment offers a free plan for startups or businesses handling less than 1,000 visitors per day, making it highly accessible. For businesses dealing with larger volumes, the Team Plan starts at $120 per month, accommodating up to 10,000 visitors. Furthermore, Larger organizations with more demanding needs can opt for the Business Plan, where pricing is customized based on the company’s specific requirements.
Conclusion
In conclusion, selecting the right Customer Data Platform depends on your business size, needs, and budget. Furthermore, these top 10 affordable customer data platforms for Marketing teams are some of the best and most affordable CDPs and are great options to consider.