Equipping your business with effective sales intelligence software can significantly impact its success. These tools not only help you spot high-potential prospects but also deliver valuable insights on the best ways to engage them. They also support you in crafting strong sales strategies, fine-tuning processes, and closing more deals making the most of your time and energy.
Sales intelligence means gathering, analyzing, and using data on prospects, markets, and competitors to shape and enhance sales strategies. It uses various sales-specific tools and techniques to collect information from sources like company websites, social media, and occasionally exclusive databases.
With sales intelligence software, sales teams gain valuable insights that allow them to identify top-quality leads, focus their outreach efforts, and secure deals.
The sales intelligence market is booming, with every platform claiming to be the best. But how do you choose wisely? Discover the best sales intelligence tools to guide your decision.
1. Cognism
Cognism provides a global sales intelligence platform to enhance prospecting and lead generation by granting users access to expansive contact databases enriched with firmographic and technographic data. What distinguishes Cognism is its AI-driven intent data, assisting sales teams in reaching out to prospects at optimal times. This platform has an extensive global contact database, AI-powered intent data, and a straightforward setup with integrations.
Pricing
- Pricing is customized based on business needs and is available upon request.
2. Apollo
Apollo is a sales intelligence and engagement platform that offers a vast contact database along with email sequencing and automation tools that integrate smoothly with CRM systems. By combining several sales tools into one, Apollo aims to boost the outreach effectiveness of sales teams. Its core benefits include a large contact and company database, effective email automation, and CRM integration.
Pricing
- Free Plan: Basic features with limited access to data and outreach capabilities.
- Basic Plan: Enhanced access to data and starts at approximately $49/user/month.
3. LinkedIn Sales Navigator
LinkedIn Sales Navigator capitalizes on LinkedIn’s network to help sales teams identify and connect with prospects. It provides insights into prospective leads’ professional activities, aiding relationship-building and personalized outreach. Benefits include access to LinkedIn’s network, advanced search filters, and real-time activity insights.
Pricing
- Core plan per license: $79
4. ZoomInfo
ZoomInfo, a complete sales intelligence software, is known for its expansive B2B contacts and company databases. Offering advanced filtering and search, intent data, and CRM integrations, ZoomInfo focuses on identifying high-value prospects to accelerate sales pipelines. Advantages include a large B2B database, strong filtering tools, and compatibility with major cloud partners.
Pricing
- Professional Plan: $14,995 annually
- Advanced Plan:$24,995 per year
- Elite Plan: $39,995 per year
5. Lusha
Lusha combines a browser extension, CRM, and API to offer verified contact and company data, focusing on simplicity and data accuracy as users engage with prospects. It provides a user-friendly browser extension, up-to-date contact data, and integration with CRM and sales tools.
Pricing
- Lusha offers a free plan with basic sales intelligence tools
- Paid plans start at $39
6. HubSpot Sales Hub
HubSpot Sales Hub is a CRM and sales intelligence platform, offering tools for tracking emails, scheduling meetings, managing pipelines, and identifying valuable contacts. The software enables sales teams to manage their sales cycle comprehensively. Its main features are CRM capabilities, integrated sales and marketing tools, and a user-friendly interface.
Pricing
- Starter: $15 per user/seat
- Professional: $800 per month (3 seats)
- Enterprise: $3,600 per month(5 seats)
7. Uplead
Uplead offers a B2B sales intelligence and lead generation platform with an extensive range of B2B contact data and insights. It provides real-time email verification, advanced search filters, and CRM integration. Uplead’s strengths lie in high data accuracy, a user-friendly interface, and CRM compatibility, though it is limited to contact and company data and becomes costly with higher contact limits.
Pricing
- Pricing begins at $99 per month for 170 credits, with higher-volume plans available.
8. 6Sense
6sense uses artificial intelligence and big data analytics to help companies identify and connect with potential customers. By monitoring online behavior and intent signals from potential buyers, 6sense enables companies to spot prospects actively searching for related products or services. This platform enhances account-based marketing strategies by offering valuable insights into target accounts, allowing for personalized and precise marketing campaigns directed at specific companies.
- Pricing is available on request
9. Datanyze
Datanyze specializes in technographic and firmographic data for sales intelligence, assisting teams in targeting companies based on technology usage. The Google Chrome extension provides easy access to contact and company data directly from social media. Datanyze’s key benefits include automatic list segmentation, integration with sales and marketing tools, and real-time social media data capture.
Pricing
- Paid plans start at $29 per month
10. D&B Hoovers
D&B Hoovers offers detailed company data and analytics through search filters, company profiles, and seamless CRM integration. Known for its extensive database, it delivers insights into company performance and market trends, although its high cost and complexity may limit use to those needing advanced information.
Pricing
- Professional: $149 per user/month
- Enterprise: Custom
11. Lead411
Lead411 provides verified contact and company information, including emails and direct dials, with real-time email verification for precise outreach. Its filtering system helps target leads effectively, and it integrates with leading CRMs for smooth data transfer. Industry coverage may vary, and extensive data access incurs additional fees.
Pricing
- Basic plans: $99 per user/month
- Enterprise: Custom
12. Hunter.io
Hunter.io specializes in email discovery and verification, allowing marketers to identify key decision-makers. Its Finder function locates individual email addresses, while the Discover filter enables broad searches. It integrates with CRMs and email marketing tools, features a Chrome extension, and supports easy workflow integration.
Pricing (monthly)
- Starter: $34
- Growth: $104
- Business: $349
13. Kaspr
Kaspr is a sales intelligence tool that retrieves contact information directly from LinkedIn profiles, including emails and phone numbers, for efficient outreach. It works with LinkedIn and CRMs, offering real-time data scraping and enrichment features.
Pricing(per license, per month)
- Starter: 45€
- Business: 79€
- Organization: 99€
14. Crystal
Crystal sales intelligence software employs AI to analyze prospects’ personalities based on digital behavior, offering profile dashboards and playbooks for personalized communication. These features support enhanced engagement and conversion rates, particularly through CRM integration.
Pricing
- Paid plans start at $49 monthly while custom pricing adapts to user needs.
15. Drift
Drift uses conversational marketing and sales features to turn website visitors into leads. Through chatbots and live chat, Drift enables real-time engagement with visitors, with CRM integration streamlining lead generation and support.
Pricing
- Pricing is custom, adjusted to each business’s needs.
16. Bombora
Bombora, an intent data intelligence platform, reveals companies’ content consumption and buying signals. Its data cooperative and diverse ecosystem help sales teams prioritize leads and tailor outreach with real-time insights. While Bombora excels in high-quality intent data and CRM integrations, it focuses solely on intent data, requiring supplemental tools for broader sales intelligence.
Pricing
- Available on request
17. Adapt
Adapt.io accelerates sales by helping sales and marketing teams amplify their efforts with access to over 200 million verified contact profiles that include accurate emails and phone numbers. This allows businesses to efficiently locate and connect with potential clients. The platform offers tools for prospecting, enhancing contact data, and automating email outreach.
Pricing(monthly)
- Starter: $49
- Basic $99
- Custom: Contact for price
18. Owler
Owler equips businesses with insights into both public and private companies, providing essential data like annual revenue, funding, competitors, acquisitions, and workforce size. Users also receive real-time alerts on significant news about these companies.
Pricing
- Community plan: Free plan with basic features
- Pro: $39 monthly
- Enterprise: customized to fit the company’s needs
19. RocketReach
Rocketreach offers sales intelligence with a vast B2B database covering companies and professionals from various industries. This resource aids sales and marketing teams in locating contact information, enhancing their prospecting capabilities.
Pricing (monthly)
- Essential: $53
- Pro: $179
- Ultimate:$359
20. LeadIQ
LeadIQ sales intelligence software assists sales teams in creating potential customer lists with ease. It provides a substantial database of verified business contacts, advanced search and filtering options, and integrates with widely used CRM systems.
Pricing
- Essential: $36
- Pro: $76
- Enterprise: Contact for pricing
21. Crunchbase
Crunchbase is an essential database for business professionals, investors, and entrepreneurs. It provides timely updates on companies, helping users stay informed of recent developments. With advanced search filters, users can pinpoint qualified leads in their territory, while automatic recommendations highlight accounts that align with the ideal customer profile.
Pricing
- Pro: $99
- Pro Annual: $49
22. Seamless.AI
Seamless.AI is a unified platform for lead generation and sales intelligence, enabling businesses to discover contacts, build account lists, and manage prospect data. The platform’s Autopilot AI helps users assemble B2B contact lists based on criteria like industry, revenue, and team size, and includes technographic details for a tailored pitch.
Pricing: Available on request
23. Dealfront
Dealfront enables businesses to build lists that reflect their ideal customer profile using over 100 firmographic, technographic, and persona filters. The platform’s AI suggests new opportunities by matching similar ideal customer profiles and ensures users have real-time company and contact information.
Pricing
- Available on request
24. Demandbase
Demandbase helps businesses identify and prioritize target accounts by using data on company size, industry, and behavioral insights. It supports over 133 languages and tracks intent globally, offering historical data on intent strength, trending keywords, and quality.
Pricing
- Available on request
25. Vainu
Vainu provides comprehensive company information, including firmographics, decision-maker details, and contact information. It allows users to refine their searches using filters based on industry, location, size, and other criteria for targeted lead generation.
Pricing
- Starts at 3500€ yearly
26. CRM Creatio
CRM Creatio delivers AI-powered features that enhance lead management by offering predictive lead scoring and tailored customer interactions. These capabilities empower businesses to recognize and prioritize high-engagement customers, boosting their chances of conversion. The platform’s AI-based sales forecasting further refines strategy by providing precise projections, allowing sales teams to allocate resources more effectively.
Pricing
- Contact for demo
27. Attention
Attention provides AI-driven insights to guide sales representatives during calls, equipping them with actionable strategies to steer conversations and close deals more efficiently. The software automates routine tasks, like CRM data entry, enabling reps to concentrate on selling rather than administrative work.
Pricing
- Contact for pricing
28. Autobound
Autobound quickly generates personalized emails using AI, which scans extensive insights to craft messages to each recipient. By incorporating information relevant to the individual, such as recent job changes and mutual interests, as well as company-related insights like awards, tech stack, or funding updates, Autobound achieves higher email response and open rates.
Pricing
- Pro: $39 per user/month
- Team: $89 per user/month
29. SalesQL
SalesQL offers a LinkedIn-integrated sales automation solution with advanced search, email automation, contact management, and CRM features. Ideal for freelancers and businesses needing LinkedIn contact information, SalesQL includes a free plan with 50 monthly credits, making it an affordable choice for teams to explore its functionalities.
Pricing (per user/month)
- Starter: $39
- Advanced: $79
- Pro:$119
30. Spekit
Spekit is an AI-driven sales intelligence software that provides sales teams with the exact resources they need to onboard quickly and close deals more efficiently. With SpekitAI, sales reps receive relevant insights and content right when they need it, allowing them to work more effectively. The platform enables users to create playbooks, sales scripts, and training materials rapidly, transforming lengthy documents into concise training snippets with a single click.
Pricing
- Contact for demo
Achieving better sales performance goes beyond merely organizing sales content; it involves transforming that content into actionable, measurable steps. Sales intelligence tools gather and analyze data from multiple sources, such as social media, company websites, news articles, and public records. This process offers valuable insights about prospects and customers, equipping sales teams to make well-informed choices that enhance their overall effectiveness.