Member Since 2022

Contact Candidate

    Login to bookmark
    About the Candidate

    August 2021 – Present
    Senior Product Marketing Manager • Epicor
    • Develop and manage the go-to-market planning for new releases in a $60M vertical including coordination and development of sales enablement training, collateral, and driving cross-functional alignment
    • Ownership of the Customer Advisory Council working to bring voice of the customer back to all internal stakeholders
    • Collateral rebrand for nearly 40 pieces of content. Execution and/or management of content rebrand and creation, including analyst and industry reports
    • Planning and execution of customer event for 600+ attendees working with cross-functional teams from events, development, product management, professional services, and support

    May 2014 – August 2021
    Senior Director of Marketing • LogicStream Health
    • SaaS product marketing strategy development and go-to-market planning and execution resulting in $5+M opportunity pipeline and more than $500k in ARR in the first six months after product launch
    • Digital content development, distribution, measurement, and reporting driving increasing open and click-through rates (20+% open rates and ~30% click-through rates)
    • HubSpot implementation, development, execution, measurement, and reporting for lead generation and lead nurturing of account-based marketing targets
    • Lead and/or develop marketing plans and content types including blog posts, case studies, white papers, emails, landing pages, social posts, display ads, and website content
    • In-person, virtual and online event management
    • Ownership and management of marketing budget
    • Manage relationships with third-party vendors including creative agencies, public relations agencies and others
    • Competitive intelligence research and incorporation into messaging strategy
    • Voice-of-the-customer research and message development
    • Marketing and sales process development and alignment
    System administrator:
    • Definitive Healthcare, GoToMeeting, HubSpot, Salesforce, SalesLoft, Sigstr, Upwork, WordPress, ZoomInfo
    Other applications:
    • Adobe Creative Suite (Acrobat, Illustrator, InDesign, Photoshop, Premier), Microsoft Office (Excel, Outlook, PowerPoint, SharePoint, Word)

    December 2010 – May 2014
    Director of Marketing • Mediaspace Solutions
    • Built an entire marketing library and content-based marketing approach from scratch including case studies, white papers, and webinars
    • Rebuilt the organization’s website from scratch on a shoe-string budget in six weeks
    • Implemented a marketing automation solution to better qualify, track, and deliver leads to the sales team
    • Carried out an interview series with C-level executives
    • Produced a business book comprised of interviews with C-level executives and original content
    • Instituted a full redesign of company collateral focused on redesigned logo
    • Developed partnerships with complementary companies to broaden the reach and exposure through value-added content
    Regis University College for Professional Studies, Denver, Colorado
    • MBA, Marketing

    Saint John’s University, Collegeville, Minnesota
    • Bachelor of Arts, English; Bachelor of Arts, Communication

    Adobe Creative SuiteBudget OwnershipContent MarketingDemand GenerationHubSpotManagement
    Candidate Overview
    Job alerts

    Subscribe to our weekly job alerts below and never miss the latest jobs

    Sign in

    Sign Up

    Forgotten Password

    Job Quick Search