Minneapolis, Hennepin County, Minnesota, United States
Member Since 2022

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    About the Candidate

    August 2021 – Present
    Senior Product Marketing Manager • Epicor
    • Develop and manage the go-to-market planning for new releases in a $60M vertical including coordination and development of sales enablement training, collateral, and driving cross-functional alignment
    • Ownership of the Customer Advisory Council working to bring voice of the customer back to all internal stakeholders
    • Collateral rebrand for nearly 40 pieces of content. Execution and/or management of content rebrand and creation, including analyst and industry reports
    • Planning and execution of customer event for 600+ attendees working with cross-functional teams from events, development, product management, professional services, and support

    May 2014 – August 2021
    Senior Director of Marketing • LogicStream Health
    • SaaS product marketing strategy development and go-to-market planning and execution resulting in $5+M opportunity pipeline and more than $500k in ARR in the first six months after product launch
    • Digital content development, distribution, measurement, and reporting driving increasing open and click-through rates (20+% open rates and ~30% click-through rates)
    • HubSpot implementation, development, execution, measurement, and reporting for lead generation and lead nurturing of account-based marketing targets
    • Lead and/or develop marketing plans and content types including blog posts, case studies, white papers, emails, landing pages, social posts, display ads, and website content
    • In-person, virtual and online event management
    • Ownership and management of marketing budget
    • Manage relationships with third-party vendors including creative agencies, public relations agencies and others
    • Competitive intelligence research and incorporation into messaging strategy
    • Voice-of-the-customer research and message development
    • Marketing and sales process development and alignment
    System administrator:
    • Definitive Healthcare, GoToMeeting, HubSpot, Salesforce, SalesLoft, Sigstr, Upwork, WordPress, ZoomInfo
    Other applications:
    • Adobe Creative Suite (Acrobat, Illustrator, InDesign, Photoshop, Premier), Microsoft Office (Excel, Outlook, PowerPoint, SharePoint, Word)

    December 2010 – May 2014
    Director of Marketing • Mediaspace Solutions
    • Built an entire marketing library and content-based marketing approach from scratch including case studies, white papers, and webinars
    • Rebuilt the organization’s website from scratch on a shoe-string budget in six weeks
    • Implemented a marketing automation solution to better qualify, track, and deliver leads to the sales team
    • Carried out an interview series with C-level executives
    • Produced a business book comprised of interviews with C-level executives and original content
    • Instituted a full redesign of company collateral focused on redesigned logo
    • Developed partnerships with complementary companies to broaden the reach and exposure through value-added content

    Regis University College for Professional Studies, Denver, Colorado
    • MBA, Marketing

    Saint John’s University, Collegeville, Minnesota
    • Bachelor of Arts, English; Bachelor of Arts, Communication

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