Scott Olson

About the Candidate

Experience
August 2021 – Present
Senior Product Marketing Manager • Epicor
• Develop and manage the go-to-market planning for new releases in a $60M vertical including coordination and development of sales enablement training, collateral, and driving cross-functional alignment
• Ownership of the Customer Advisory Council working to bring voice of the customer back to all internal stakeholders
• Collateral rebrand for nearly 40 pieces of content. Execution and/or management of content rebrand and creation, including analyst and industry reports
• Planning and execution of customer event for 600+ attendees working with cross-functional teams from events, development, product management, professional services, and support

May 2014 – August 2021
Senior Director of Marketing • LogicStream Health
• SaaS product marketing strategy development and go-to-market planning and execution resulting in $5+M opportunity pipeline and more than $500k in ARR in the first six months after product launch
• Digital content development, distribution, measurement, and reporting driving increasing open and click-through rates (20+% open rates and ~30% click-through rates)
• HubSpot implementation, development, execution, measurement, and reporting for lead generation and lead nurturing of account-based marketing targets
• Lead and/or develop marketing plans and content types including blog posts, case studies, white papers, emails, landing pages, social posts, display ads, and website content
• In-person, virtual and online event management
• Ownership and management of marketing budget
• Manage relationships with third-party vendors including creative agencies, public relations agencies and others
• Competitive intelligence research and incorporation into messaging strategy
• Voice-of-the-customer research and message development
• Marketing and sales process development and alignment
System administrator:
• Definitive Healthcare, GoToMeeting, HubSpot, Salesforce, SalesLoft, Sigstr, Upwork, WordPress, ZoomInfo
Other applications:
• Adobe Creative Suite (Acrobat, Illustrator, InDesign, Photoshop, Premier), Microsoft Office (Excel, Outlook, PowerPoint, SharePoint, Word)

December 2010 – May 2014
Director of Marketing • Mediaspace Solutions
• Built an entire marketing library and content-based marketing approach from scratch including case studies, white papers, and webinars
• Rebuilt the organization’s website from scratch on a shoe-string budget in six weeks
• Implemented a marketing automation solution to better qualify, track, and deliver leads to the sales team
• Carried out an interview series with C-level executives
• Produced a business book comprised of interviews with C-level executives and original content
• Instituted a full redesign of company collateral focused on redesigned logo
• Developed partnerships with complementary companies to broaden the reach and exposure through value-added content

Education
Regis University College for Professional Studies, Denver, Colorado
• MBA, Marketing

Saint John’s University, Collegeville, Minnesota
• Bachelor of Arts, English; Bachelor of Arts, Communication