Mayara Ferreira da Silva
About the Candidate
Dynamic and motivated professional with a proven record of managing commercial, building relationships, and work independently in an international environment. Living in the Middle East allowed me to gain knowledge of luxury and hospitality at household establishments such as Louis Vuitton and The Ritz Carlton. This endowed me with exceptional customer analysis and retail strategy skills.
In my most recent position at L`Oreal, as Regional Sales & Education Executive, I was responsible for major accounts as Duty-Free, DFA, DFS, Motta, and London Supply across North and South America, where my role involved both commercial strategy, account management, and operations support.
Education
Experience
Field Position – Responsible 9 countries within North and South America
Brands: La Roche Posay & Vichy; Kerastase
Responsible for achieving business results and ensuring superior customer service
Sales Operations; Grow and maximize retail sales.
Recruit, develop, motivate, evaluate, coach & train in-store dedicated beauty advisors.
Develop tools & educational material tailor per region, catalogue and audience
Maintain brand image by adhering to merchandising guidelines & schematics.
Plan & execute effective promotion and product launch
Communicate, report, administer, build strong relationships with major key accounts.
Deploy the retail strategy over the region, to ensure the success of the boutiques network and new boutiques opening and development
Implement Retail Guidelines in the region boutique network
Responsible of highest quality standard for each region’s boutique through regular market visits, mystery shopping, audit with control on procedures and training of retail staff
Develop Sales: Annual Sales Targets, action plans, daily/weekly/monthly commercial reporting by each store in the region, monitor KPIs.
Strategic Business leader of residences operations development
Monitor the development and implementation of department strategies
Brand services & Initiatives for the property pre-opening
Support front office operations (Concierge, Front Desk, Guest Relations)
Hotel Rental Program responsible – Sales, Contract Orientation, Owner liaison
Training Program at The Ritz Carlton Dubai:
Guest Relations, Guest Services, Concierge, VIP Handling, In Site inspection, Events
Team building, Problem solving, Creative Collaboration, Integration Initiatives.