São Paulo, Southeast Region, Brazil
Member Since 2020
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Mayara Ferreira da Silva

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    About the Candidate

    Dynamic and motivated professional with a proven record of managing commercial, building relationships, and work independently in an international environment. Living in the Middle East allowed me to gain knowledge of luxury and hospitality at household establishments such as Louis Vuitton and The Ritz Carlton. This endowed me with exceptional customer analysis and retail strategy skills.
    In my most recent position at L`Oreal, as Regional Sales & Education Executive, I was responsible for major accounts as Duty-Free, DFA, DFS, Motta, and London Supply across North and South America, where my role involved both commercial strategy, account management, and operations support.

    Education
    Aug 2016 - Aug 2017
    IFA Paris MBA Brand Management

    2011-2014
    Les Roches - Swiss Education BBA - Bachelor in Business Administration

    Experience
    Oct 2017 - Oct 2020
    L'Oreal Travel Retail Americas Regional Sales & Education Executive

    Field Position – Responsible 9 countries within North and South America
    Brands: La Roche Posay & Vichy; Kerastase
    Responsible for achieving business results and ensuring superior customer service
    Sales Operations; Grow and maximize retail sales.
    Recruit, develop, motivate, evaluate, coach & train in-store dedicated beauty advisors.
    Develop tools & educational material tailor per region, catalogue and audience
    Maintain brand image by adhering to merchandising guidelines & schematics.
    Plan & execute effective promotion and product launch
    Communicate, report, administer, build strong relationships with major key accounts.

    Aug 2015 - Aug 2016
    Louis Vuitton Middle East Retail Development Coordinator

    Deploy the retail strategy over the region, to ensure the success of the boutiques network and new boutiques opening and development
    Implement Retail Guidelines in the region boutique network
    Responsible of highest quality standard for each region’s boutique through regular market visits, mystery shopping, audit with control on procedures and training of retail staff
    Develop Sales: Annual Sales Targets, action plans, daily/weekly/monthly commercial reporting by each store in the region, monitor KPIs.

    Jan 2015 - Aug 2015
    1 Hotels & Homes South Beach Residences Supervisor - Hotel Rental Program Ass. Manager

    Strategic Business leader of residences operations development
    Monitor the development and implementation of department strategies
    Brand services & Initiatives for the property pre-opening
    Support front office operations (Concierge, Front Desk, Guest Relations)
    Hotel Rental Program responsible – Sales, Contract Orientation, Owner liaison

    Jul 2012 - Dec 2012
    The Ritz Carlton DIFC Dubai Cross Training - Hotel Program

    Training Program at The Ritz Carlton Dubai:
    Guest Relations, Guest Services, Concierge, VIP Handling, In Site inspection, Events
    Team building, Problem solving, Creative Collaboration, Integration Initiatives.

    Candidate Overview
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