Jesica Simpson

About the Candidate

Much of my experience has been in ambiguous roles. As a small business owner, I had to produce a physical product and get it out the door. Easier typed than done 🙂 Facing the normal small business owner challenges with the bonus of a baby strapped to my back I researched and learned my way to success. The priority was to automate anything that could run

in the background so my partner and I would be free to deal with higher-level

issues. I created systems for invoicing and order management so that anyone

could step into the office and take over that task. Because I had a screen-printing

shop there were a lot of moving parts. Keeping with our theme of automating we

created workflows and systems for the physical shop to minimize the “What do I do next?” question. When I first started in my current role, the company had just bought two new companies and was absorbing their product lines. Due to the lack of a marketing

department, there were now three different catalogs with different branding on

each. I saw the need for one comprehensive catalog to show all the product

lines under one umbrella. The catalog was in addition to my regular job, so I

worked nights and weekends to create it. The payoff was huge! At my first

tradeshow, I watched as a customer after customer use the catalog to write

orders. The catalog was also essential in introducing current customers to the

new product lines as well as attracting new customers. For four years I updated

and produced a catalog, in the past year we have gone completely digital, and I

have been working on their website that replaced the catalog. I am using a no-code solution and

thoroughly enjoy learning all I can about user experience. All the work I have

been doing on the catalog and the website have made me a better account

manager. The information gathering and organization have sharpened my empathy and understanding of our customers.