Aba Anderson

About the Candidate

Aba Anderson

Atlanta, GA   Atlanta, GA

404-791-3697 | ms.abawilliams@yahoo.com

Websites, Portfolios, Profiles

·   https://www.linkedin.com/in/abaanderson

Professional Profile

Strategic Digital Media Specialist who will collaborate with content partners. Enthusiastic to bring a minimum of 1 year of experience using excellent writing skills and experience with social monitoring tools. Ability to demonstrate professional communication style.

Skills

·   Social media

·   Social listening

·   Strong attention to detail

·   Content creation and video editing
·   Strong interest in social media trends

·   Collaborate

·   Research social media trends

·   Solid interpersonal skills
Work History

Optimistically Black

Social Media Manager | Atlanta, GA | February 2021 – Current

·   Tracks KPI’s for channel growth and engagement .

·   Creates conversation using brand’s voice and content that engages, inspires, and spreads widely .

·   Serves as active participant in creative brainstorms for content across all social media platforms.

·   Sets clearly defined goals to drive brand awareness and social media traffic.

Ohemaa MaMokowa

Social Media Coordinator | Atlanta, GA | September 2019 – Current

·   Creates and schedules high quality social media posts, reels, stories, and events.

·   Conducts research and uses data to determine what topics and tactics bring high engagement.

·   Develops social media calendar, which includes scheduling social media content, marketing campaigns and website updates.

·   Utilizes experience on various social media platforms to deliver appropriate social media etiquette

Looksbyohemaa.com

Content Creator | Atlanta, GA | September 2019 – Current

·   Incorporates SEO strategies and keywords to optimize web content.

·   Utilizes WordPress to publish content, images, and pages.

·   Strengthens content through research,keyword search and editing.

·   Monitors cover photography or artwork, and designs to attract target readership.

·   Provides excellent communication and relationship management.

Zeta Phi Beta Sorority, Inc- Kappa Iota Zeta

Social Media Specialist | Atlanta, GA | September 2018 – Current

·   Analyzes and provides insights on the performance of social media sentiment, content, and campaigns

·   Interacts with followers by responding to comments, DMs, and tagged content.

·   Evaluates monthly performance statistics and keeps up with all the platform updates

·   Responds to comments and takes necessary steps to alleviate spam.

·   Collaborates with team to ensure to execute engaging videos cross-channel

Accomplishments

·   Applauded by the Founder of Optimistically Black for increasing account engagement by over 43% in a week.

·   Acknowledged by the Founder at Optimistically Black in August 2021 for increasing consumer engagement by over 470% in 90 days.

·   Thanked in March 2020 by the Founder of Ohemaa MaMokowa for assisting with securing consistent partnerships.

·   Recognized in November 2021 by Founder of Looks by Ohemaa for outstanding marketing.

Education

Bachelor of Science Human Development

University of Georgia

Athens, GA

Certifications

Content Marketing for Social Media, LinkedIn – December 2021

Marketing to Generation Z, LinkedIn- December 2021

The Complete Social Media Marketing Course, Alison.com- December 2021