Atlanta, Fulton County, Georgia, United States
Member Since 2022

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    About the Candidate

    Aba Anderson


    Atlanta, GA   Atlanta, GA

    404-791-3697 |

    Websites, Portfolios, Profiles


    Professional Profile

    Strategic Digital Media Specialist who will collaborate with content partners. Enthusiastic to bring a minimum of 1 year of experience using excellent writing skills and experience with social monitoring tools. Ability to demonstrate professional communication style.



    ·   Social media

    ·   Social listening

    ·   Strong attention to detail

    ·   Content creation and video editing
    ·   Strong interest in social media trends

    ·   Collaborate

    ·   Research social media trends

    ·   Solid interpersonal skills
    Work History

    Optimistically Black

    Social Media Manager | Atlanta, GA | February 2021 – Current

    ·   Tracks KPI’s for channel growth and engagement .

    ·   Creates conversation using brand’s voice and content that engages, inspires, and spreads widely .

    ·   Serves as active participant in creative brainstorms for content across all social media platforms.

    ·   Sets clearly defined goals to drive brand awareness and social media traffic.

    Ohemaa MaMokowa

    Social Media Coordinator | Atlanta, GA | September 2019 – Current

    ·   Creates and schedules high quality social media posts, reels, stories, and events.

    ·   Conducts research and uses data to determine what topics and tactics bring high engagement.

    ·   Develops social media calendar, which includes scheduling social media content, marketing campaigns and website updates.

    ·   Utilizes experience on various social media platforms to deliver appropriate social media etiquette

    Content Creator | Atlanta, GA | September 2019 – Current

    ·   Incorporates SEO strategies and keywords to optimize web content.

    ·   Utilizes WordPress to publish content, images, and pages.

    ·   Strengthens content through research,keyword search and editing.

    ·   Monitors cover photography or artwork, and designs to attract target readership.

    ·   Provides excellent communication and relationship management.

    Zeta Phi Beta Sorority, Inc- Kappa Iota Zeta

    Social Media Specialist | Atlanta, GA | September 2018 – Current

    ·   Analyzes and provides insights on the performance of social media sentiment, content, and campaigns

    ·   Interacts with followers by responding to comments, DMs, and tagged content.

    ·   Evaluates monthly performance statistics and keeps up with all the platform updates

    ·   Responds to comments and takes necessary steps to alleviate spam.

    ·   Collaborates with team to ensure to execute engaging videos cross-channel


    ·   Applauded by the Founder of Optimistically Black for increasing account engagement by over 43% in a week.

    ·   Acknowledged by the Founder at Optimistically Black in August 2021 for increasing consumer engagement by over 470% in 90 days.

    ·   Thanked in March 2020 by the Founder of Ohemaa MaMokowa for assisting with securing consistent partnerships.

    ·   Recognized in November 2021 by Founder of Looks by Ohemaa for outstanding marketing.


    Bachelor of Science Human Development

    University of Georgia

    Athens, GA


    Content Marketing for Social Media, LinkedIn – December 2021

    Marketing to Generation Z, LinkedIn- December 2021

    The Complete Social Media Marketing Course, December 2021

    Candidate Overview
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