Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Consequently, merging the concept of digital marketing with remote work is not far-fetched. Furthermore, remote digital marketing jobs offer flexibility and the opportunity to work with various industries globally.
The digital marketing team comprises of a wide variety of expert professionals. Accordingly, let us explore some of the top job opportunities in digital marketing, what they entail and where you can find and apply for them.
Types of Remote Digital Marketing Jobs
Digital Marketing Analyst
A Digital Marketing Analyst is responsible for analyzing the company’s digital marketing performance and propose actionable strategies to improve digital marketing performance and maximize returns. They do so by gathering, processing and interpreting data gotten from an organization’s marketing campaigns. Additionally, with this information, they help organizations make decisions based on data insights.
Key skills for this role include good analytical skills, research and statistics skills and strong communication skills.
Platforms that offer this job position include Glassdoor and The Muse
Email Marketing Specialist
A digital marketing strategy is nothing without an email marketing specialist. An email marketing specialist is a digital marketer that focuses on building email lists, creating emails, and nurturing leads through written communications.
Furthermore, email marketing has been and still is a powerful tool for businesses. To be a successful email marketer, one use be proficient in the use of applications like Mailchimp and Send Grid. Moreover, skills like strong copywriting skills and good analytical skills to improve marketing campaign are important. Additionally, email marketing required having a good understanding of technical landscape of emails, driving traffic and securing conversions.
Find this job position on platforms like Working Nomads and Flexjobs
Influencer Marketing Coordinator
Influencer marketing is a form of marketing that leverages the power and popularity of social media creators to promote a brand, product, or service. Anyone in this job position is responsible for managing business relationships with social media influencers. These influencers are needed to promote products and services rendered by organizations.
Consequently, Influencer Marketing Coordinators require strong negotiation skills and ability to recognize influencers that align with their company brand.
These job positions can be found on platforms like ZipRecruiter and Jobgether
PPC Specialist
A Pay-Per-Click (PPC) specialist oversees online pay-per-click advertising campaigns, including strategy, design, and implementation, and SEO and ad performance analysis. This could be a challenging role but it is very high in demand as running a PPC is a unique skill. They are responsible for driving traffic and getting Return on investments for company clients.
This job requires strong analytical skills to measure and optimize campaigns, proficiency in using PPC platforms and budget management skills.
Some platforms that provide this job position are Jooble and Dynamic Jobs
Affiliate Marketing Manager
An Affiliate Marketing Manager is responsible for developing and executing affiliate marketing programs that drive traffic, leads, and sales for the company. They oversee the affiliate programs of a company. This role requires working with company partners to boost sales through results-based marketing.
Being an Affiliate Marketing Manager requires a solid understanding of affiliate marketing, strong relationship management skills and analytical skills.
Find this job position on platforms like Himalayas and ZipRecruiter
Content Writer
Content is the center of the digital marketing world and Content writers are at the leasing position. The key responsibility of this job is to create and publish written content for a variety of purposes, including marketing, education, and entertainment. Content writers create interesting and informative content like articles, blog posts and social media posts. Their aim is to create content that engages an organization’s online audience and drive traffic.
Content writing requires good writing skills, great research skills, creativity and a strong understanding of who the target audience are. Additionally, Content Writers are responsible for editing their work for grammar and spelling errors.
This job position can be found on platforms such as Jobspresso and Jooble
Digital Marketing Manager
A digital marketing manager is responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services.
Additionally, they are responsible for identifying and evaluating new digital technologies. Furthermore, they use web analytics tools to track site traffic to better optimize marketing campaigns, email marketing and display and search advertising.
Skills required for this job include a solid knowledge of digital channels, good leadership skills, analytical skills and strategic planning.
Platforms that list this job position include ZipRecruiter and Zippia
Conclusion
In conclusion, the digital marketing space accommodates various job opportunities which could be occupied remotely. Consequently, with the focus shift of most companies to the online market, the demand for these jobs is on the rise. Moreover, businesses are looking to build effective digital marketing teams to improve operations and sales. Ultimately, to land a digital marketing job, continuously developing your skills and staying up to date with latest trends is necessary.