VP, Product Marketing Management

Reporting to the SVP Marketing, you’ll be responsible for ensuring 6sense has differentiated, inspiring and understandable platform positioning. You will be a key executive in 6sense’s future growth, ensuring 6sense is at the center of the revtech revolution by winning the hearts and minds of customers, prospects, analysts, and influencers. We rapidly innovate through product development, partnerships and acquisitions. You will ensure market understanding and appreciation of our platform innovation as well as support customer adoption.

You will lead a team of top-notch product marketing professionals by bringing experience, frameworks, structure, templates, and a proven track record of excellent product marketing. You and your team will work cross-functionally with key stakeholders including product development, customer success, sales, sales enablement, solution engineering, and marketing. Our platform is the center of our go to market engine and critical to our success. You will ensure we adopt and push the envelope of all things possible using our own data and platform.

We deliver go to market transformation as such; its key is pushing the envelope of what is possible with our own sales and marketing experience – including interactive content, video, calculators, and other buyer-lead content experiences. We believe in “finding the red” meaning always looking across key metrics to determine where we can improve our business – this is particularly important as it relates to the current and future competition, product messaging, selling success, and customer adoption. Our platform is robust supporting multiple use cases, personas and feature sets. Additionally, we sell across multiple company sizes, geos, and verticals. You will ensure we have positioning and coverage across all these key areas.  

The Company 

6sense reinvents the way organizations create, manage, and convert pipeline to revenue. 6sense Revenue AI™ captures anonymous buying signals, targets the right accounts at the ideal time, and recommends the channels and messages to boost revenue performance. Removing guesswork, friction, and wasted sales effort. 6sense empowers, sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably. 

 The Fit 

We push the envelope. We move fast and innovate. We put prospect/customer experience at the center of everything we do. Details matter, so if excellent attention to detail and passion for delivering amazing experiences is your thing, join us. You should love working with marketing, customer success, sales, and product leaders to discover where we can innovate to deliver a superior and highly differentiated experience. You should be passionate about getting quick wins and also value taking programs, content, and messaging from “good enough” to “really good.” We use great technology, especially our own. You should be a technology enthusiast, willing to try new things and be on the leading edge of what’s possible. You can pivot quickly when business priorities change. You’re a high-energy leader who stays on top of what needs to get done and motivates others to make stuff happen.  

Responsibilities 

• End-to-end ownership of product marketing (both strategic vision and tactical execution) for 6sense’s rapidly growing offerings, including defining the vision and strategy of the Product Marketing team.  
• Drive the strategy for how 6sense’s product supports and engages key buyer personas in Marketing, Sales, and Operations by crafting compelling, tailored narratives that communicate our unique value proposition.  
• Develop category advancing thought leadership 
• Understand market trends, customer requirements, usage and buying behavior to better identify market opportunities and customer demand for 6sense’s product offerings. 
• Develop and activate 6sense’s core use case messaging and positioning 
• Provide input and strategy into product roadmap, strategy, and pricing based on market and customer research finding, industry analyst interactions and competitive findings. 
• Define team’s strategy, budget, hiring and goals to build and measure team results. 
• Provide input about product priorities and goals to Product Management. 
• Use customer and competitive research to influence product strategy and drive effective messaging. 
• Develop and own product positioning, messaging and value propositions that differentiate 6sense solutions in the marketplace. 
• Drive product launch process in collaboration with Business Technology and Product Management teams 
• Support the team in setting clear goals and key results. Ensure that those are communicated and visible across the company and progress is shared regularly. 
• Be a key part of shaping the future of the RevTech space and how 6sense Revenue AI is helping Marketing, Sales, and Operations teams achieve predictable revenue growth. 

Qualifications

• • 15 years operating in a high growth B2B SaaS environment. RevTech / MarTech experience is a plus 
  • Seasoned people leader having managed a team of 20+, with a developed sense of what drives strong team alignment and culture 
  • Proven track record for innovating and operating product marketing teams 
  • Strong collaborator and cross functional leader 
  • Presence & communication – internally and externally 

Base Salary Range: $206,250 to $316,250.