The Vice President, Brand Marketing will serve as a key lead on the Marketing team, collaborating and working closely with the different discipline leads on the team including social media, influencers, partnerships and creative. They will also be expected to work cross-functionally partnering with sales, finance and supply chain and be experienced in managing external vendors.

This role will function as the right hand of the Head of Marketing, working closely on developing our Brand and Marketing Strategies as well as creating impactful Marketing Plans. They will also be responsible for collaborating with the rest of the team to execute those plans. The ideal candidate has the ability to thrive in a fast paced environment and an ability to shape plans that can provide maximum impact at a reasonable cost, driving short-term buzz and building the brand long-term.

 

RESPONSIBILITIES

  • Collaborate closely with our internal social media, influencers, partnerships, shopper marketing and creative teams to ensure alignment and integration of brand messaging and initiatives.
  • Partner cross-functionally with sales, finance, and supply chain teams to drive cohesive strategies and execution plans.
  • Act as a strategic partner to the Head of Marketing, co-developing brand and marketing strategies, and translating them into actionable plans.
  • Lead the execution of marketing plans, ensuring alignment with overall brand objectives and budget parameters.
  • Drive continuous improvement by analyzing marketing performance metrics, identifying insights, and recommending optimizations.
  • Manage external vendors and agencies, ensuring deliverables meet quality standards and budget requirements.
  • Provide leadership and guidance to direct reports, fostering a culture of collaboration, accountability, and professional development.
  • Leveraging competitive intelligence and staying up with CPG brands and trends.
  • Attending events, representing us as an ambassador, staying in touch with industry contacts

 

REQUIREMENTS

  • Bachelor’s Degree in Business, Marketing, or related field; advanced degree preferred.
  • Minimum of 10 years of experience in brand management/marketing within the consumer packaged goods industry, with a preference for food/beverage sector experience; previous agency background is advantageous.
  • Proven track record of creating, executing, and measuring best-in-class marketing plans that drive brand growth and consumer engagement.
  • Strong analytical capabilities, including proficiency in consumer research analysis and interpretation of syndicated and panel data.
  • Experience in overseeing creative briefs, managing agencies/vendors, and evaluating creative assets for effectiveness.
  • Outstanding project management and organizational skills, with the ability to manage multiple priorities and stakeholders effectively.
  • Excellent communication skills, with the ability to communicate effectively across cross-functional teams and present to internal and external audiences.
  • Demonstrated experience in managing and negotiating with outside vendors, ensuring deliverables are met on time and within budget.
  • Experience in managing direct reports, fostering their growth and development within the organization.

REPORTS TO: 

Head of Marketing

 

COMPENSATION:

$220,000-$240,000 base salary + bonus

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