Staff Product Marketing Manager, HRIS & Payroll

As the Staff Product Marketing Manager for HRIS and Payroll at Lattice, you’ll play a pivotal role in shaping our go-to-market strategy and positioning our products for success. This highly visible position requires a marketing leader to navigate a fast-paced environment and become the internal expert on our HRIS and Payroll solutions and the HR tech landscape at large.

What You Will Do

• Work collaboratively across demand, content, social, web, and events to develop and execute comprehensive go-to-market strategies for Lattice’s HRIS and Payroll products
• Craft compelling messaging and positioning that differentiates Lattice in the HR tech market
• Conduct primary and secondary in-depth market research to gain a deep understanding of customer needs, buying behavior, competitive landscape, and industry trends
• Partner closely with the product team to influence feature prioritization, roadmap development, and product differentiation
• Work with sales and solutions to create engaging sales demos, effective enablement training and deliverables, improve win rates, and accelerate deal cycles
• Serve as the go-to expert on HRIS and Payroll products within Lattice, providing insights and guidance across departments regarding product and GTM strategy
• Analyze product performance metrics and market feedback to continuously refine product roadmap and marketing strategies

• 7+ years of product marketing experience, preferably in HR tech
• Proven track record of successfully bringing new products to market and driving adoption
• Excellent communication, writing, and storytelling skills, with the ability to translate complex features into compelling benefits
• Strong analytical skills and data-driven decision-making capabilities
• Ability to work cross-functionally and influence stakeholders at all levels
• Self-starter with excellent project management skills
• Passion and ability to work in a fast-paced, 0-1 environment

The estimated annual cash salary for this role is $157,000 – $196,500. This position is also eligible for incentive stock options, subject to the terms of Lattice’s applicable plans.