About You

• You bring 5+ years of experience in product management, preferably in SaaS platforms, with a strong emphasis on user acquisition.
• You are obsessed with the customer. You have a strong desire to deliver a high-quality experience for every single user who touches the product. You will drop what you are doing to take a Zoom call with a customer, in fact, you probably talk with several customers every week right now.
• SEO Expertise. You have a deep understanding of SEO principles and a passion for staying ahead of industry trends. While you might not be an SEO analyst, you know your way around Google Search Console and tools for enhancing SEO performance.
• You have a track record of user acquisition. You can point to examples of how you’ve grown a business through product-driven user acquisition.
• Dream big, iterate small. You can cast an exciting vision of the future and get the entire team to perform at a high-level. You know how to iterate towards a high-quality experience. You spend time obsessing over the quality of the product your building.
• Combination of product intuition and data-driven. You understand the value of “gut feel”, but you know that it needs to be backed up with quantitative data and hard evidence too. You understand the value of proper tracking and analytics. You enjoy connecting daily work to the bigger picture and key business metrics, ideally through storytelling and narrative.
• You have an eye for design. You have an established track record of working with product designers. If you have a background in design this will be a huge plus. You regularly pair with product design to build and optimize features and user flows. Whenever you receive a link to a Figma file, you get excited.
• You are a skilled written communicator. Zapier is a 100% remote team and writing is our primary means of communication. You can use written communication to communicate your team’s vision, roadmap, and progress. You know the right tool for the job whether it’s managing the day-to-day cadence of projects or building cross-company momentum around a project.
• You are hungry to make an impact. You know that building product is a means to an end. You want to build a line of business for Zapier that generates meaningful revenue and is loved by customers at the same time.

Things You’ll Do:

• Develop our product-driven SEO and acquisition strategy. Help make sure we’re solving the most important problems for our prospective users.
• Work with our SEO Manager to monitor the performance of our App Directory and act on the insights. Leverage those same tools to forecast the impact of product initiatives.
• Accelerate the delivery of SEO and acquisition related product features from ideation to release.
• Identify and implement innovative tactics to improve search engine rankings and organic traffic.
• Run experiments that not only drive traffic, but have a meaningful impact on product usage and revenue.
• Work closely with designers, engineers, and content creators to ensure we’re delivering a high-quality customer experience.
• Align the team and stakeholders of the team around a common goal. You create a collaborative environment where the best ideas are pursued regardless of who comes up with them.
• Regularly report on the results of the team; be a truth seeker in order to establish a culture of learning and forward progress.
• Connect with customers and prospects on a weekly basis so you can develop a strong empathy for what problems we need to solve for them.