The UpKeep marketing team is looking for a highly motivated, analytical, and detail driven Marketing Operations Manager to dive in and own the day-to-day execution /orchestration of our martech stack, build programs, run campaigns, and help us to build out our attribution and scoring models.

You must have a deep understanding and experience with the marketing funnel (think double funnel where inbound and ABM converge) and a passion for helping the team build processes that scale. This is a high growth environment with a team that thrives on collaboration and metrics to drive results and continual scale.  If you’re a martech expert that is looking to be a key pillar of our marketing team, please reach out!  

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES 

  • Effectively influence, align, and collaborate with key functions, particularly Demand Generation, Sales Development, and Revenue Ops to drive cross functional results
  • Partner with Demand Generation, Customer & Community, and Sales Development on creating and coordinating marketing programs, identifying trends across those campaigns and working towards proactive campaign optimization
  • Own our attribution systems and methodology to define a lead attribution model that accurately reflects our touch points
  • Be the admin and expert for the MarTech stack (Pardot, Intercom, etc) and knowledgeable to collaborate with Rev Ops around Sales stack (Gong, Salesforce, Lean Data, Apollo.io etc)
  • Strategize, define, and track our Marketing pipeline generation targets, providing weekly readouts to team
  • Create and manage accurate reports and dashboards such as; campaign health, sales development trends, meetings booked, pipeline and multi-touch attribution
  • Build and manage operational programs, lead scoring, lead lifecycle / account lifecycle, lead routing, creation of custom fields, etc.  Develop and document data capture process and enable marketers to ensure data collection and standardization
  • Create campaigns, events, webinars, social campaigns, etc. including template management, email campaigns and nurture campaigns in our marketing tools
  • Analyze the data and provide strategic insights to improve the effectiveness of the marketing outcomes

 

EXPERIENCE 

  • Bachelor’s degree in marketing or business administration, or related field
  • 6+ years of experience in Marketing Operations, Marketing Program Management, or Demand Generation

 

KNOWLEDGE

  • Building, adjusting, and maintaining demand generation and attribution models
  • Marketing, lead routing and Account Based System administration, including Pardot, Postal.io/Sendoso, Lean Data
  • Familiarity / direct experience with sales engagement platforms, ideally Salesloft or Outreach
  • Strong knowledge with Salesforce reporting
  • Strong ability to provide deliverables while navigating ambiguity
  • Experience at a growth stage SaaS company preferred

 

DESIRED BEHAVIORS

  • Receptive to change – is flexible. Seeks and adopts improved approaches and processes.
  • Initiates action – is results oriented, takes responsibility for actions and outcomes. Meets commitments and strives for high performance.
  • Manages the workload – makes timely decisions, prioritizes effectively, solves problems, monitors results and takes remedial action where necessary.
  • Technically proficient – able to apply the technical knowledge and skills required in the job role and responsibilities in order to achieve the expected outputs.
  • Takes responsibility for own learning – knows personal strengths, recognizes development needs, and takes action to improve. Is open to feedback and always seeks to learn.
  • Communicates ideas – respectfully exchange information and proposes a way forward. Listen to views of colleagues and take in diverse perspectives.
  • Works collaboratively – shares knowledge and information, fosters teamwork and contributes to a positive work environment where people want to come to work.
  • Display ethical character and competence – acts with integrity and intent, is accountable for own actions, behaves according to the company values.
  • Act as a good citizen of UpKeep.

 

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