Sr. Marketing Business Insights Analyst

Your role on the team is key to providing data-driven, actionable insights and analysis for critical decisions to optimize how we engage with our prospects and customers, and how we execute marketing campaigns. We have a passion for continuous improvement – and this role plays a key role in enabling our team to develop, execute and optimize a go-to-market strategy that is repeatable, sustainable, and scalable. The Senior Marketing Business Insights Analyst role will report to the Head of Data and Analytics and ensure marketing information is generated, cleansed, monitored, properly presented, and explained through reporting and analysis for effective decision-making at all levels of management, up to, and including, InStride’s Executive Leadership team. Embedded into the Growth team at InStride, you will monitor the integrity of our marketing analytics to ensure data accuracy while leading the creation of automated processes for the collection of insightful and actionable data. As a company in scaling mode, you will also be asked to identify and support growth related projects and data collection efforts that enable our analytic infrastructure. We need someone who is comfortable reaching beyond existing structure and data capabilities for personal growth and to support the company!

Responsibilities:

• Deliver the dashboards, reporting, and analytics to the Growth team, providing the actionable insights required to crush our goals
• Use your project management skills to gather our growth leaders’ (and their teams’) needs, collaboratively determine and deliver on priorities
• Ensure referral source data is clean and organized, through one-by-one research on individuals who have sent us a referral and ultimately through leading the development of a more scalable process/infrastructure for doing so
• Identify creative ways in a resource limited environment to find and apply new data sources to consistently improve on dashboards and reporting
• Expand analytics capabilities to include multi-touch attribution and campaign ROI reporting
• Oversee the development of interactive visuals and dashboards in the CRM and marketing analytics tools
• Collaborate with the teams across the Growth and Data departments to identify opportunities to drive achievement of the key goals (top of funnel, business development, brand and reputation, and organizational excellence)
• Report on traditional and modern marketing KPIs and campaign performance, including email metrics (delivery, open, click-through rates), leads, conversion rates, website traffic and social media engagement, event registrations, among others
• Incorporate, where appropriate, and develop predictive models to drive marketing campaign success
• Ensure prospect/customer data integrity in our Customer Relationship Management System

What You Need to Succeed in the Role

• Bachelor’s degree (B.A. or B.S.) in Marketing, Analytics, Data Science, or Business preferred, or an equivalent combination of education and related experience
• 4-6+ years of work experience in marketing analytics and/or customer insights roles
• Experience building reports and dashboards in an online data reporting platform such as Sigma, Looker, GoodData, or Tableau (we use Sigma)
• Hands-on experience working with marketing tools and systems (CRM, MAP, ABM, and BI tools including data lake and/or data warehouse) including familiarity with Salesforce, Zoho, PowerBI, Marketo, 6Sense, Integrate or equivalent systems
• Solid understanding of marketing principles, standard metrics (MQL’s, SAL’s, SQL’s, etc.), and lead-generation tactics
• The desire and proven ability to work directly with stakeholders across the organization, including finance, operations, clinicians, marketing/sales, and more
• Experience compiling analyses of complex data into easy-to-understand and actionable insights, summaries and scorecards for decision-makers
• Clear communication skills (oral and written) and project management experience
• Strong attention to detail
• Demonstrated ability to be flexible and work independently and professionally in a fast-paced environment
• Strong collaboration with others and a dedication to the company’s success
• Knowledge of statistics and data modeling is a plus
• Experience with SQL, R, Python, or similar is a plus
• Experience with healthcare-related data and HIPAA regulations is a plus
• Experience working in a startup is a plus

Why Join Our Team

• Ground floor entry into a company that is changing the landscape of pediatric mental health treatment
• Ability to help thousands of children and families get the care they need
• Excellent compensation for doing what you love
• Ongoing training in cutting-edge approaches to treatment (professional growth is a must at InStride Health!)
• Opportunity to work with talented and highly experienced team members who have devoted their lives to solving this problem
• Fully virtual: work from the comfort of your home with periodic in-person off-sites (COVID-friendly of course)
• Opportunity for growth within the company
• Generous benefits package