As Senior Manager, Public Relations your mission is to strengthen our reputation and drive high-level awareness with a differentiated and compelling narrative that connects 6sense to our audiences of customers, prospects, investors, media, employees, and analysts. You will directly contribute to positioning 6sense as the leading B2B go-to-market platform for revenue teams as you drive the tactical planning, development and execution of the public relations strategy.

You are a brilliant communicator, curious story-seeker, and wizard with words. You have a passion for media relations that starts with knowing the right story for the right audience and developing a compelling pitch to secure the coverage. You have a natural ability to develop strategy and drive execution, leading a small but mighty team.

In this role, you will:

  • Lead the efforts to secure positive media coverage with top tier business, financial, and trade press through proactive media relations programs that leverage a variety of tactics and approaches.
  • Strengthen relationships with key media outlets to ensure our messaging is accurately reflected in industry news.
  • Develop the editorial strategy and calendar to support business and marketing communications objectives for our branded and executive thought leadership efforts including, byline content, executive social media, interviews and other opportunities.
  • Partner with our internal research and data teams to seek and create opportunities to share data-driven stories that earn attention all on their own and bring our reasons-to-believe to life.
  • Oversee and manage media opportunities through to completion, ensuring successful message pull through, prepared speakers, managed timelines, and impactful outcomes.
  • Manage inbound media requests, partner and vendor opportunities, and field inquiries.
  • Work collaboratively with cross-functional teams to lead content ideation, creation, activation, amplification, and measurement requirements.
  • Partner with our social media team to build programs and content that amplify announcements and media coverage.
  • Stay on top of the trends relevant to our industry and technology to leverage in our efforts.
  • Maintain an understanding of our competitive landscape, particularly messaging, positioning, and announcements.

What you’ll bring to this role:

  • 8+ years professional experience in Public Relations supporting B2B enterprise SaaS leaders, preferably targeting go-to-market audiences.
  • 4+ years of team leadership experience. Proven ability to lead, coach and develop, and retain world-class, diverse talent. Can inspire and motivate a team to deliver with excellence.
  • Preference for candidates who have played a role with M&A and IPO activities and have experience leading a high-performing team and working in a growth stage technology company.
  • Ability to leverage AI-driven insights in crafting PR strategies: Experience or aptitude in understanding AI technologies is advantageous for interpreting data-driven insights, optimizing media outreach, and refining messaging to resonate effectively with target audiences in the dynamic landscape of modern public relations.
  • Passion for and ability to drive strategic in-house PR programs that deliver results. This includes growing coverage in trade and top tier media outlets, deepening existing and expanding new relationships with reporters, securing high value speaking opportunities and podcast interviews for our thought leaders, and earning recognition from relevant business and industry awards and lists.
  • Established relationships and familiarity with key media contacts and influencers who cover B2B enterprise SaaS and beyond.
  • Exceptional writing and copy-editing skills; a penchant for storytelling, high standards, and attention to detail; excels in synthesizing complex concepts into clear, concise, and powerfully engaging messages across multiple communication disciplines.
  • Affinity for building trust and positive relationships with colleagues, stakeholders, business partners, and leaders across all levels and geographies to influence, guide messaging, and uncover unique stories. Experience developing strong relationships built on trust, reliability and integrity with executives and other leaders.
  • Experience proactively providing counsel to and challenging the business, while remaining agile and open to new perspectives; the ability to frame issues, ask the right clarifying questions, and balance the different priorities of key internal and external stakeholders.
  • Well-organized with excellent planning and project management skills; self-directed and resourceful managing a portfolio of diverse projects to completion.
  • Strong sense of urgency and importance, with a demonstrated ability to complete projects in a timely manner, recalibrate priorities as business needs change, and influence others to achieve desired outcomes.
  • Demonstrated ability to stay composed and seek solutions in the face of a challenge or rapid response situation, maintain discernment in decision making, and apply critical thinking capabilities to navigate ambiguous situations.
  • Eager to learn, develop and grow; willing to receive and provide feedback to improve.
  • Curious about our technology, solutions, and the problems we solve in ways that uncover new ways to connect with our audiences.
  • Creative thinker, comfortable pushing the boundaries creatively and experimenting with inventive campaigns; experience managing creative work that meets business objectives.

Base Salary Range: $127,500 to $160,000.

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