The Senior Director of Growth will be a key leadership role within the Thirty Madison team. You will lead the customer acquisition, growth, and conversion optimization functions across all of Thirty Madison brands, driving meaningful new customer revenue growth by testing and scaling digital and offline acquisition channels, establishing A/B testing and experimentation best practices, and optimizing the marketing mix for maximum return on investment.

The ideal candidate is someone who can use their keen combination of creativity, outstanding analytical, and strategic mindset, and leadership abilities to unlock the next stage of growth for Thirty Madison. You innately understand the power of brand and organic marketing, while simultaneously knowing how to deploy paid media best practices to drive paid channel efficiency, lead generation, and purchases. Given the scale and impact of marketing within the organization, you will drive impact across other Thirty Madison businesses and functions and above all, you embody the Thirty Madison mission of providing access to healthcare for all who suffer from chronic conditions.

Comp | Perks | Benefits 

  • The base pay range for this position is $174,400- $239,800 per year.**
  • Annual Incentive Plan + Stock Option Package
  • Robust and affordable Medical, Dental, and Vision plan options
  • 401(k) with a match, commuter benefits, and FSA
  • Annual $750 vacation stipend and $500 happiness stipend
  • Flexible time off policy (Exempt)

**Base pay offered may vary depending on job-related knowledge, skills, and experience. An annual incentive plan and stock options may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered.

What you get to do every day

  • Oversee Customer Acquisition and Growth Experimentation functions to deliver on new customer revenue targets. Develop the Growth marketing strategy across all of Thirty Madison’s brands and define KPIs and success metrics.
  • Lead, manage, and uplevel a team of 10+ growth marketers on day 1; continue to build, develop and retain high-performing teams
  • Ownership of a high 8 figure marketing budget across online and offline channels including Facebook, TV, Influencer, SEM, Affiliate, and more; develop and test into new successful channels that can scale.
  • Implement the right approach for Growth Marketing across all of Thirty Madison. Be the visible leader for Growth across the different complexities of our businesses.
  • Collaborate with the General Managers of every Brand and other key leaders cross-functionally including Product, Data, B2B, and others. Strategize with all the key stakeholders on how we hit our revenue and margin targets.
  • Evolve our attribution model with the data team to better optimize the marketing mix and return on investment of each channel; work on continuously improving our analytics in an ever-changing environment.
  • Track relevant market conditions and competitive trends, using insights to shape future plans.
  • Partner with the Retention team to drive customer acquisition through activation and CRM efforts; work on understanding the full customer journey to maximize LTV of new customers.
  • Partner with the Brand team to develop a best-in-class brand experience and strategy. Leverage OOH, TV, and other brand channels to drive awareness.
  • Create testing strategy and framework across Growth channels; Partner with Product to develop A/B testing strategies on the website and customer funnel.

What you bring to the role 

  • 10+ years of experience in acquisition, growth, or other related functions. Have previously owned the customer funnel from visit to purchase.
  • Management of marketing budgets of $40M+, scaled businesses upwards of $200M+ in revenues.
  • Deep experience and knowledge of key performance channels including Facebook, TV/OTT, Influencer and SEM.
  • Management experience leading teams of 8-10+ across different functions within Growth. Proven track record of developing and retaining talent.
  • Keen interest in how brands build awareness with customers, deliver highly efficient customer acquisition and measure performance in the consumer facing digital world
  • Experience working with finance teams on the P&L and other financial business metrics.
  • Experience in growth forecasting and attribution modeling. Ability to build and improve multi-channel growth models through advanced analytics.
  • Expertise in analytics and experience using BI tools including Looker, Tableau, Google Analytics or any other web analytics platforms.
  • Ability to adapt to a fluid fast-paced ambiguous environment.
  • Experience with working in DTC, retail, or subscription companies
  • Genuine curiosity about healthcare, chronic conditions and bringing affordable care to all.

Bonus points

  • Experience with incrementality testing and MMMs a huge plus.
  • Knowledge of SQL is a plus but not required.
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