As the Social Media Manager, you will be instrumental in driving our business growth through strategic social media initiatives. You will lead the development and execution of our social media strategy, focusing on engaging our target audience, generating leads, and fostering meaningful connections with prospective clients. Additionally, you will play a crucial role in training our sellers in social selling best practices and kickstarting a social advocacy program within the company.

RESPONSIBILITIES:

  • Develop and implement a comprehensive social media strategy to enhance brand visibility, drive business growth, and support sales efforts
  • Manage all social media channels, including LinkedIn, Twitter, Facebook, and others, ensuring consistent brand messaging and tone
  • Create compelling content for social media posts, articles, blogs, videos, and other digital assets to attract and engage our target audience
  • Collaborate with the sales team to develop social selling strategies and provide training on best practices for leveraging social media to drive leads and conversions
  • Establish and maintain relationships with key stakeholders, industry influencers, and strategic partners to amplify our brand reach and foster collaboration opportunities
  • Monitor social media trends, analyze performance metrics, and leverage insights to optimize content strategies and drive measurable results
  • Spearhead the development of a social advocacy program within the company, empowering employees to become brand ambassadors and amplify our message across their personal networks
  • Stay informed about industry trends, competitor activities, and emerging social media platforms to identify new opportunities for growth and innovation

REQUIREMENTS:

  • Bachelor’s degree in Marketing, Communications, or a related field
  • Proven experience as a Social Media Manager or similar role, preferably in the B2B software industry
  • Deep understanding of social media platforms, algorithms, and best practices for driving business outcomes
  • Strong knowledge of social selling techniques and experience training sales teams in leveraging social media for lead generation and relationship building
  • Excellent writing, editing, and communication skills, with the ability to craft compelling content tailored to different audiences and platforms
  • Creative thinker with a keen eye for design and aesthetics
  • Analytical mindset with the ability to interpret data, track performance metrics, and make data-driven decisions
  • Strong project management skills, with the ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment
  • Collaborative team player with exceptional interpersonal skills and the ability to build relationships across departments
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