The Senior UX Copywriter will play a critical role in shaping the user experience and overall customer journey on our e-commerce platform. This position will require creating clear, concise, and compelling content that helps our users navigate our platform seamlessly while driving conversions and AOV. You will collaborate closely with our UX, growth marketing, and content teams to craft engaging content across our user-facing touchpoints. This position requires a deep understanding of user behavior, persuasive writing skills, and a keen eye for detail.
- Create concise and user-friendly copy that guides users through the digital experience, ensuring clear messaging, intuitive navigation, and effective calls-to-action that drive acquisitions, conversion/ATCs, and basket size/AOV.
- Work closely with cross-functional teams to create copy that aligns with the brand voice, acquisitional objectives, and a seamless user experience.
- Collaborate with UX designers, product teams, and engineers to integrate copy into visual design.
- Conduct user research to understand our users’ needs, challenges, and language preferences. Test and iterate on content based on performance data and user feedback.
- SEO Optimization: Incorporate relevant keywords and SEO best practices into copy to enhance organic search visibility and improve website ranking.
- Contribute to and maintain our content style guide to ensure accuracy, clarity, and adherence to brand voice, accessibility, and style guidelines.
- Stay abreast of industry trends, emerging technologies, and UX best practices to continuously enhance skills and contribute to innovation within the field.
- Contribute to regular design critiques and product strategy sessions.
- 4+ years of experience as a copywriter, with a focus on UX and e-commerce strategies. A portfolio showcasing your work is required.
- Exceptional command of written English, with a persuasive and engaging writing style. Ability to adapt writing tone and style to suit different target audiences while maintaining brand voice consistency.
- UX Understanding: Deep knowledge of user experience principles and ability to translate complex concepts into clear and concise copy.
- SEO Knowledge: Familiarity with SEO best practices and the ability to integrate relevant keywords seamlessly into copy without compromising readability.
- Research Skills: Proficiency in using market research, competitor analysis, and user behavior research to inform content strategy.
- Attention to Detail: Meticulous eye for detail, including grammar, spelling, punctuation, and adherence to brand guidelines.
- Collaboration and Communication: Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams, receiving and providing constructive feedback.
- Time Management: Excellent organizational and multitasking skills to meet tight deadlines and manage multiple projects simultaneously.
- Creative Thinking: Ability to think creatively and generate innovative ideas to solve UX and copywriting challenges.
- Continuous Learning: Eagerness to stay updated with the latest trends, technologies, and industry best practices in UX, copywriting, and digital marketing.
- Proficiency with Figma or similar design and prototyping tools.
- Bonus: A passion for healthy living and our brand mission.
BELONG TO A BETTER COMPANY
- Comprehensive health benefits (medical, dental, vision, life and disability)
- Competitive salary (DOE) + equity
- 401k plan
- Flexible Paid Time Off
- Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences
- Ability to work in our beautiful co-working space at WeWork in Playa Vista and other locations
- Dog-Friendly Office
- Free Thrive Market membership with exclusive employee discount
- Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform