Senior Product Manager, Optimize

At Webflow, our mission is to bring development superpowers to everyone. Webflow is a Website Experience Platform (WXP) that empowers modern marketing teams to visually build, manage, and optimize stunning websites. With AI-driven personalization baked in, Webflow enables teams to significantly boost conversion rates, translating directly into measurable business growth. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative.

We are seeking a Senior Product Manager to join our growing team. You will be primarily focused on Webflow’s web optimization solution, called Webflow Optimize. You should have a deep appreciation for user experience, a strong grasp of the web design and development process, deep familiarity with data products, and a passion for turning vast data sets into actionable insights.

• Location: Remote-first (United States or BC & ON, Canada)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • United States (all figures cited below are in USD and pertain to workers in the United States)
    • Zone A: [$158,000 – $218,000]
    • Zone B: [$149,000 – $205,000]
    • Zone C: [$139,000 – $192,000]
  • Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)
  • • Zone A: [$180,000 – $248,000]
    • Zone B: [$162,000 – $223,500]

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Director of Product for Webflow Optimize

As a Senior Product Manager, you’ll:

• Advance the vision, strategy, and execution of Webflow Optimize.
• Collaborate with cross-functional partners, including design, engineering, user research, data science, sales, education, and community teams to identify and define features that improve the product experience.
• Conduct research and data analysis to understand user needs, pain points, and behaviors.
• Prioritize product backlog and manage roadmap based on strategic priorities, user needs, and market trends.
• Develop and articulate compelling value propositions to stakeholders.
• Define, track, and analyze key product metrics to inform decision-making and measure success.
• Advocate for our users and drive product improvements based on user feedback and data.
• Collaborate on go-to-market strategies for product features and updates, working in close collaboration with our product marketing team.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

You’ll thrive as a Senior Product Manager if you:

• Have strong stakeholder management experience leading products that support multiple customer personas.
• Have led multi-disciplinary development teams in high-growth startup environments.
• Are deeply empathetic and passionate about understanding user needs and transforming them into tangible product features.
• Have a strong technical acumen and can articulate complex technical concepts in simple terms.
• Possess a 'test and learn' mentality and are comfortable working in a fast-paced, dynamic, and evolving environment.
• Can balance big-picture thinking with deep-dive analysis and attention to detail.
• Are experienced in agile methodologies and can adapt to changing priorities.
• Have a strong understanding and appreciation of design aesthetics and principles.
• Have excellent problem-solving skills, with a creative and analytical mindset.
• Are comfortable giving and receiving constructive feedback to continuously improve and encourage growth.
• Have excellent leadership skills, with the ability to inspire and motivate a team towards achieving a common goal.
• Are adept at navigating and managing through ambiguity and complexity.
• Excel at translating complex technical concepts into easy-to-understand, intuitive, and user-friendly interfaces.
• Have experience with Webflow and other web design and development tools.
• Have a passion for empowering creators and democratizing the web design and development process.

Our Core Behaviors:

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
• Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
• Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

Benefits & wellness

• Equity ownership (RSUs) in a growing, privately-owned company.
• 100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents (full-time employees working 30+ hours per week), as well as Health Savings Account/Health Reimbursement Account, dependent care Flexible Spending Account (US only), dependent on insurance plan selection where applicable in the respective country of employment; Employees may also have voluntary insurance options, such as life, disability, hospital protection, accident, and critical illness where applicable in the respective country of employment
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability for birthing parents to be used before child bonding leave (where local requirements are more generous employees receive the greater benefit); Employees also have access to family planning care and reimbursement
• Flexible PTO with a mandatory annual minimum of 10 days paid time off for all locations (where local requirements are more generous employees receive the greater benefit), and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support health and wellness, smart work, and professional growth
• Professional career coaching, internal learning & development programs
• 401k plan and pension schemes (in countries where statutorily required) financial wellness benefits, like CPA or financial advisor coverage
• Discounted Pet Insurance offering (US only)
• Commuter benefits for in-office employees

Temporary employees are not eligible for paid holiday time off, accrued paid time off, paid leaves of absence, or company-sponsored perks unless otherwise required by law.

Remote, together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Stay connected

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Please note:

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.