Senior Manager, Product Marketing

As a leader on our Product Marketing team, this role will work alongside peers in Revenue Marketing, Brand Marketing, Community, and Marketing Operations. You’ll be responsible for positioning & messaging, customer marketing, and collateral development for dbt Cloud. As such, you bring a wealth of experience building compelling product narratives that get to the heart of a product’s differentiation, with an additional orientation towards business value.

In this role, you can expect to:

• Create the messaging platform for dbt Cloud
• Align with sales effectiveness to drive messaging awareness and seller proficiency for differentiating dbt Cloud relative to alternatives
• Author and coordinate participation in messaging that helps our audience answer, “why dbt Cloud? Why now?”
• Elevate the way we communicate about dbt Cloud through various mediums like thought leadership blogs, demo videos, one-pagers, and solution guides
• Test audience strategy through customer interviews, and iterative messaging
• Work closely with the Campaign, Pipeline, and Field marketers to customize product-related content for various audiences, industries, and regions.
• Measure messaging influence on self-service activation, sales-assisted pipeline volume, and enterprise deal velocity

You are a good fit if you have:

• 10-15 years experience in Product Marketing, ideally at an open source software organization
• Strong writing and communication skills, with a knack for storytelling
• Strong bias for action, experimentation, measurement, and iteration — you have a framework to ensure success, but you’re not afraid to fail fast
• A passion for digging into market and audience trends to surface the most impactful messaging for each
• A strong understanding of, and empathy for the challenges faced by modern data teams
• Experience creating multi-channel content (blogs, videos, guides) that supports sales-assisted and sales-led deal cycles
• Experience working with solutions architects and product managers to produce technical guides and tutorials
• Experience in a managerial and leadership role, including managing fully-remote teams

You’ll have an edge if you have:

• Proficiency in dbt, or other tools in the modern data stack
• Experience developing narratives for developer and executive personas
• Taken open source software solutions to market
• Led competitive intelligence teams
• An understanding of traditional enterprise ETL tooling like Informatica, Boomi, or Talend
• Experience working with internal brand designers or managing external contractors to bring your content to life

Compensation & Benefits

• Salary: $185,000-$251,000
• Equity Stake
• Benefits: In the US, dbt Labs offers unlimited vacation (and yes we use it!), 401k w/3% guaranteed contribution, excellent healthcare, paid parental leave and a home office stipend. For employees outside the United States, dbt Labs offers a competitive benefits package.