The Senior Manager of Corporate Communications will be responsible for managing Agiloft’s outward-facing corporate messaging and communication, with a key focus on Press Relations (PR). They will also help to develop the overall content marketing strategy, taking a key role as the ‘keeper of the brand message’ in the creation of all messaging and materials for the organization’s stakeholders.
Job Responsibilities
- Work with leadership, product marketing, and creative services to develop and execute a world-class PR strategy, including a global editorial calendar (both of Agiloft’s and target outlets’ calendars)
- Oversee and participate in the creation of written content to support the team’s marketing goals.
- Work closely with demand generation team to ensure visibility for campaigns to support driving quality leads into the sales funnel.
- Write and edit content targeting specific buyer personas, buying stages, industries, and other audience segments.
- Help support the social media and blog content team with relevant content focused on the Agiloft platform, CLM industry, customer success stories, and Agiloft partnerships.
- Create visibility, awareness, and a strong market presence for Agiloft with savvy media relations, programs and agency management.
- Build a strategic plan with, and manage, outside agency resources to create a constant drumbeat of positive 3rd party earned content.
- Contribute to building a high-performing marketing team and processes while implementing brand strategy to boost overall company image.
- Other duties as assigned.
Required Qualifications
- Must have a minimum of six years implementing and managing a PR strategy for a B2B technology company
- Exhibit strong writing and editing skills with experience (5+ years) writing in the technology space as well as editing for a client or team of writers.
- Proven experience (5 – 7 years) creating content, such as blog posts, white papers, press releases, e-books, social posts, video content, graphic design, email campaigns, and newsletters.
- Ability to collaborate across the business with strong project management skills
- Ability to create overall content strategy and can carefully plan, produce, and generate incredible work on time.
- Understanding of metrics, measurement, and reporting
Preferred Qualifications
- Experience using marketing channels like a blog, email campaigns, and social media platforms to drive engagement and increase awareness of the Agiloft brand and platform.
- Expertise in Adobe Photoshop/InDesign, Microsoft apps, WordPress
- Experience using HubSpot or other CRM/marketing platforms
- Experience with video editing software
- Experience in HTML, CSS; Java
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