At your core, you are analytical and innovative in your approach to acquiring new customers. You know that a single email with the right language at the right time can make a big impact. You understand data and storytelling in a way that lets you see the CRM matrix. You can even make transactional emails interesting. You love testing micro-cohorts, you understand that an experiment is still going to a human, and your approach never turns a member into just a data point. You think systemically, project manage efficiently, and communicate and report internally with a level of context, sophistication, and analysis that inspires great cross-functional work. Your passion for LCM inspires you to dive deep into new technologies and you’ve even thought about how to take gestures like texts, screenshots, and digitally native formats and turn them into emails. You get brand to your core, always dancing between data and dilution. Now you are screenshotting this and sending it to your best friend.

What You’ve Done

  • 5+ years of experience building lead-generation and acquisition programs in lifecycle marketing channels—email marketing, lead-generation, and SMS. (Web push is a plus.)
  • Experience developing a growth strategy and optimizing performance in a fast-paced, high-growth environment.
  • Previous experience with a subscription-based company, leveraging lifecycle marketing to nurture, upsell, and cross-sell to prospective customers.
  • 3+ years experience driving acquisition lifecycle marketing in a direct-to-consumer role.
  • Experience with Iterable preferred.
  • Experience leveraging data to make informed decisions.

Who You Are

  • You have high standards, take ownership of your work, and are invested in the outcome.
  • You are analytically driven, curious, scrappy, and determined.
  • You have exceptional ability to develop and validate hypotheses through experimentation.
  • You prioritize with ease and are constantly maximizing ROI.
  • You problem-solve with a sense of urgency.
  • You have excellent communication skills.
  • You operate with a customer-first orientation.
  • You proactively help others and are a team player.
  • Experience working in a direct-to-consumer, subscription-based company is highly preferred.

What You’ll Do

  • Work with the Director of Lifecycle Marketing, SVP Growth, and Executive Team to strategize, develop, and optimize lifecycle tactics to find, nurture, and convert new prospects.
  • Use emerging insights to recommend and execute new initiatives and programs.
  • Monitor and report on core KPIs to identify areas for improvement.
  • Bring thought-leadership to our acquisition strategies.
  • Monitor performance data and trends to inform the team.
  • Work to support key business goals (margin, revenue, average order value, etc) through strategic choices made for our email programs.
  • Collaborate with Brand, Product, CX, Engineering, and more to optimize process and bring efficiencies to our Lifecycle Marketing Team.

The annual pay range for this full-time position is $130-155k+ equity + benefits across all US locations (this position is 100% remote-US).

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