Observe.AI is looking for a Senior Integrated Marketing Manager to elevate our campaigns and programs across all channels. From crafting high-level campaign strategies to meticulously overseeing launch details, you will spearhead the execution of our initiatives. As a vital link between marketing teams, you will ensure seamless coordination to create impactful campaigns and customer journeys.

What you will be doing:

    • Understand the ideal buyer persona and build connected buying journeys that strategically highlight the advantages and solutions offered by Observe.AI.
    • Transform the integrated campaigns strategy into funnel-focused initiatives to engage, acquire, and convert throughout the sales funnel.
    • Develop a comprehensive cross-channel campaign that enables our field, partner, demand gen, and ABM marketers with assets to drive consistent messaging across channels.
    • Forecast, measure, analyze, and report on the impact of campaign activities.
    • Forge strong collaboration with cross-functional teams to ensure a synchronized effort to effectively reach targets.

Who you are:

    • 6+ years of experience managing integrated marketing campaigns in a B2B SaaS environment.
    • Proven track record of developing and executing successful multi-channel marketing campaigns.
    • Exceptional ability to collaborate and influence across teams, aligning stakeholders around common goals and campaign visions.
    • Creativity in developing engaging and innovative campaign ideas that resonate with target audiences.
    • Strong ability to interpret data, extract insights, and drive campaign improvements.
Compensation, Benefits and Perks
Competitive compensation including equity
Excellent medical, dental, and vision insurance options
Flexible time off
Generous holidays and parental leave policies
401K plan
Learning & Development fund to support you in your continuing education journey and professional development
Fun events to drive towards our culture supporting a community of Connect, Collaborate, Celeb
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