We are looking for a Senior Manager of Community Marketing to lead strategy for our live service games.. This role will be responsible for developing and executing the Global Community strategy, working closely with our Social and Creator + Influencer teams to best communicate marketing beats to our community. You will be tasked to assess activities on current community platforms, build outreach strategies and deliver best-in-class, innovative ways for 2K to authentically connect with our player communities.

Sitting at the convergence of owned social, UGC and creator and influencer relations, community is a pivotal amplification and communication tool for 2K. This role will help to monitor and report feedback from existing communities, build bridges with developers and studio partners for planning and community engagement and serve as a direct connection to our fans and consumers.

You will have discerning taste in content and know what quality content is. Your expertise identifies what performs within each title community. Expertise in building and expanding communities on Twitch, Discord, Reddit, Steam and YouTube, is a must. This is a critical and multifaceted role within the Digital Community Team, requiring high levels of cross-functional collaboration and constant communication across multiple partners such as Marketing, Social, PR, Influencer + Creator, Studio, Brand Partnerships and Live Services.

What You Will Do

Define, strategize and execute Global Community marketing strategies for 2K’s Core portfolio of games. This includes analyzing current Community platforms, opportunities for growth against campaign marketing beats and bolstering engagement on our owned channels, as well as identifying micro-community platform opportunities. You will look at effective ways to balance global brand objectives with local territory considerations, helping build regionally and Globally relevant ways to approach Community outreach.

  • Participate in title marketing brainstorms, bringing a strong Community viewpoint to planning.
  • Manage and execute day-to-day global Community activities and channel engagement, working with internal cross-functional teams, development teams, and external agencies as needed.
  • Partner proactively with the Global Marketing + Digital Community Marketing teams to build out a long-term strategy.
  • Coordinate content production and live-streaming promotional opportunities with Social + Creator / Influencer teams.
  • Manage player testing groups and maintain workflow and feedback with internal teams and developers.
  • Monitor and analyze Community conversations and feedback; develop reporting structure.
  • Proactively recommend enhancements to Global strategic plans, advance potential issues, and offer solutions to assist with problems.
  • Serve as a Community platform expert and advocate for building Discord, Twitch and/or Reddit pipelines.
  • Partner with cross-functional teams, studios and studio marketing teams to develop concerted Community building strategies for launch + always-on marketing.
  • Be the primary Community voice and liaison, flagging any bubbling issues with internal + studio teams.
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