Xapo is an international fintech startup on a mission to protect and grow its clients’ life savings.

We’re a fully distributed team that works remotely from 50+ countries around the world. We may come from many different cultures and backgrounds, but it’s our values, our resourcefulness, and our drive that makes us Xapiens.

We work hard, think globally, and inspire each other to grow every day. If you’re the best at what you do and share our passion, we want you.

Join us, wherever you are, and help us build a digital bank worthy of the digital age at Xapo.

Position overview
You will be responsible for planning, developing and delivering Xapo’s global content strategy. This role will focus on delivering the right content, at the right time to the right audience to ensure we have the right mix of content aligned to the customer journey.You will promote Xapo’s products and services, ensure our customers stay informed of our company updates, and help us to expand our customer base globally through customer engagement and communication.
Although we are headquartered in Gibraltar, this is a full time, 100% remote position. Work from anywhere
Responsibilities
  • Define and implement Xapo’s global communication and brand strategy.
  • Own and guide the content direction, production, delivery and measurement of those assets from a variety of media sources.
  • Champion product messaging across marketing, lifecycle and customer support to present new and prospective customers with a consistently fantastic experience.
  • Develop messaging and go-to-market strategies for new features and diverse audiences.
  • Lead concepting and copywriting for the development of brand: narrative, direction, storyline, structure, tone.
  • Generate persuasive concepts and bring them to life through a deep understanding of the craft of copywriting.
  • Drive content development needs at every stage of the customer lifecycle.
  • Serve as an editorial gatekeeper for emails, push notifications and in-apps, ensuring fidelity to voice and tone and consistency
  • Lead and execute integrated, cross-channel campaigns from concept to launch.
  • Collaborate with Product and Design to develop a deep, data-driven understanding of client mindsets and behaviors in order to provide a remarkable user journey at every touchpoint.
  • Working with the Growth and Product teams to generate deliverables to help drive Xapo growth in determined regions.
Skills needed
  • 7+ years’ experience in marketing copywriting across different channels, using multiple media sources.
  • Experience writing and creating content for complex, global brands.
  • A strong communicator with attention to detail who can create consensus on plans, projects, and big ideas.
  • A customer-first approach with a passion for storytelling and creative marketing.
  • The ability to think holistically about content and business strategy, and to articulate a plan that covers various stages of the marketing funnel and customer journey.
  • Experience turning high-level requirements into KPI’s/data-driven framework to influence business decision-making.
  • Manage multiple projects and stakeholders in a fast-paced environment.
  • Native-level command of the English language.
  • Exceptional writing and editing skills.
Other requirements
  • A dedicated workspace.
  • A reliable internet connection with the fastest speed possible in your area.
  • Devices and other essential equipment that meet minimal technical specifications.
  • Alignment with Our Values.
Job Overview
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