Self-Serve B2C Marketing Specialist

Reporting to the Global Head of Self-Serve, this role will coordinate the ongoing optimization of our B2C/Individual subscription business across: New Customer Acquisition, Renewals/Retention, Upsell/Upgrades, etc.. You’ll play a crucial role in managing our 8-figure B2C self-service revenue target and multi-million dollar marketing budget.

You’ll coordinate the deliverables of a wide variety of cross-functional teams across the company that support our B2C initiatives — including: Product-Led Growth, FinTech, Data, Finance — as well as Cart, Paid Media, Brand, Marketing Ops, Web, etc.

Who you’re committed to being:

• Data driven with strong quantitative and analytical skills
• Creative problem solver – with the ability to think in unexpected ways to deliver results, regardless of any barriers/hurdles
• Detail oriented project manager able to simultaneously manage multiple projects to a successful launch.
• Lover of both the Art & Science of marketing!
• A standout colleague, who values other views and can earn confidence quickly and exert influence. A confident, ego-free team player.

What you’ll own:

• Coordinate our multi-channel, integrated B2C plan execution, partnering with a variety of internal + external teams – for example:
• Paid Media optimization of our multi-million dollar B2C spend -Website & cart conversion rates maximization
• Build & optimize our end-to-end nurture communications– across email, i n-product notifications, etc
• Work with our Live Chat team to boost any/all B2C revenue opportunities
• Partner with our PLG (Product Lead Growth) team to optimize the in-prod uct experience to boost Trial + paying customer engagement & retention rates
• Test into optimal Product Pricing, Packaging, Promotion, Payments & Currency strategies
• Aligning with Finance, Analytics, Marketing Ops, Execs, etc. to analyze and report on weekly financial performance (+ quickly adjust the tactical plans as needed – to ensure consistent delivery against targets)
• Conduct ad hoc and recurring performance analyses using platforms such as: Tableau, Adobe Analytics, Salesforce, Grafana, Drift, Pendo, etc. – to inform our optimization efforts.

Experience you’ll need:

• 5+ years working in marketing
• 3+ years of B2C marketing experience
• Strong project management skills; ability to pull together disparate requirements, get agreement on priorities, communicate clearly and drive timelines
• Marketing Agency and/or Consulting experience preferred
• A consistent record of driving online revenue growth
• Experience in PLG / marketing / acquisition space for a fast paced SaaS company with a self-serve/commerce segment
• International marketing experience preferred