Product Marketing Manager

As a BigPanda product marketing manager, you will own the customer communications strategy to our existing base and play a pivotal role in GTM strategy and execution. The ability to understand a complex market, analyze customer needs and use cases, and translate technical roadmap items into clear value for BigPanda customers is critical. You will use your knowledge of customers and product capabilities to influence the BigPanda customer marketing strategy, adoption approaches, and product roadmap.

This role will be a subject matter expert in IT Operations, and a key player for many GTM teams. We are looking for a motivated, self-starter who digs into complex topics and problems, understands the importance of cross-functional relationships, translates insights and feedback into action, and delivers based on the needs of the business and the market.

This is a compelling opportunity to join a growing, fun, innovative, and disruptive technology team as we change how vital tech systems are monitored, managed, and maintained — and to contribute to a company that helps leading brands deliver vital services used by millions of people around the globe.

What you will do:

• Develop and implement a comprehensive customer communication strategy with clear KPIs across channels, including email, community, webinar, and in-product messaging.
• Develop and execute go-to-market launches for new product releases, including positioning, messaging, enablement, cadence, and coordination.
• Craft compelling messaging and positioning that effectively communicates the BigPanda value proposition of our products to prospects, customers, and sales teams.
• Collaborate cross-functionally with product management, sales, customer education, professional services, and other teams to enable go-to-market efforts, drive ARR, and fuel customer retention.
• Develop a range of compelling assets and artifacts that crisply articulate product value.
• Serve as an internal subject matter expert on an area of the BigPanda product, and our customers.

What skills and experience you’ll bring to BigPanda:

• 4+ years of experience in product marketing or related roles. Experience delivering customer marketing programs is ideal.
• Extensive experience articulating value to both business and technical audiences.
• Demonstrated knowledge of IT, ITOps, DevOps, or SRE markets and audiences is a plus.
• Strong communication skills, particularly writing and presentation skills.
• Be self-motivated, taking ownership of and executing projects through completion. You aren’t afraid to make critical decisions that impact the business.
• Experience representing the voice of the customer to internal teams such as marketing, sales, and engineering.
• Knowledge of the pragmatic marketing framework preferred.

About Us:

BigPanda is a fast-growing, values-driven, global company that enables Tech Ops teams to keep the digital economy running. BigPanda’s AI-driven IT operations (aka AIOps) platform transforms IT data into insight and action. By eliminating IT noise, automating incident management, and keeping our customers’ digital services up and running around the clock, we become a mission-critical part of our customers’ IT operations.

With BigPanda, some of the world’s largest enterprises including Hulu, Cisco, United, Abbott, Marriot and many others are able to reduce costs and increase efficiencies, accelerate business velocity, and deliver extraordinary customer experiences.

BigPanda is backed by top-tier investors including Sequoia, Mayfield, Battery, Insight Partners, Advent International, and Greenfield Partners.

We have an awesome team of motivated, knowledgeable, fun-loving, and friendly Pandas. We provide comprehensive health coverage, parental leave, competitive cash and equity compensation, and a supportive, collaborative, and innovative environment to empower you to do the best work of your career.

Our Benefits:  

• Competitive equity
• Remote-first environment
• Unlimited PTO
• Twelve (12) paid holidays throughout the year
• Comprehensive health benefits
• #PandaParent support. Financial assistance for fertility, adoption, and surrogacy expenses as well as a combined total of eighteen (18) weeks fully paid leave for all new parents
• Financial planning services
• Employee learning & development budget
• Values-based recognition (quarterly and annually)
• Social community & ERG programs
• Dog friendly office
• Lunches provided in office
• Flexible work environment along with a work-from-home stipend to support remote work arrangements
• Values-based culture

Please note that visa sponsorship is not available for this position.

Market competitive salary with an anticipated base compensation range of $106,300 – $146,600. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location