Product Marketing Director

At HackerRank, we help over 2,500 of the most prestigious logos across industries find, hire and upskill amazing developer talent using our SaaS-based Developer Skills Platform. We pioneered and continue to lead the developer skills market. At HackerRank, we are passionate about our mission to “Change the world to value skills over pedigree. This position is Full-Time and Remote within United States.

The Director of Product Marketing is a subject-matter expert who develops go-to-market (GTM) strategies for products and solutions in their assigned area. This includes product positioning, marketing strategy, and sales enablement to drive buyer awareness and achieve desired business outcomes. The Director leads product and solution launches across departments, identifies and prioritizes product features, and provides consulting and management support to the assigned business initiative.

You will be working on:

• Develop and Execute GTM Strategies: Create and implement go-to-market strategies for assigned products, markets, and solutions to drive business growth and achieve objectives.
• Program Leadership: Ability to lead company initiatives with expert authority; guiding teams through planning, coordinating, monitoring, and executing on established goals and programs. Ability to identify potential risks and challenges associated with programs and develop mitigation strategies to address them, maximizing the likelihood of success.
• Collaborate Cross-Functionally: Work closely with Product Management, Account Teams, Expert Teams, Revenue Operations, and Engineering to ensure the successful roll-out of enablement and support tools.
• Product Expertise and Positioning: Exhibit in-depth product expertise, developing strong positioning and perform comprehensive competitive analysis.
• Customer Consultation: Partner with Product Management and Field Team to consult with customers, identifying and exploring new product and market opportunities.
• Market Understanding: Keep a pulse on the ever evolving tech market to identify trends for developing a compelling and accurate point of view on marketing strategies
• Strategic Thinking: Provide strategic consulting and management support to marketing, product, and sales teams, aligning with overall business objectives

We are looking for:

• 10+ years B2B marketing and product marketing experience in the SaaS industry, with a strong preference for developer expertise
• Extensive proficiency in implementing product-led growth go-to-market strategies, approaches, and tactics.
• Exceptional communication skills, effectively engaging all organizational levels, from buyers and end-users to executive management.
• Proven track record of success in collaborating with and influencing cross-functional leadership teams, including Sales, Marketing, Product, and Engineering teams
• Strategic mindset with the ability to derive actionable insights from data for informed decision-making.
• Demonstrated ability to innovate and optimize business-driving strategies.
• Outstanding listening, communication, and program management skills

Nice to have:

• Experience working in developer tools or the HR tech industry
• Experience working cross-culturally, marketing to a global customer base

Benefits & Perks:

We have a full package of competitive benefits and perks which include:

• One-time home office set up stipend
• Monthly Remote Work Enablement Stipend
• Professional Development Reimbursement
• Wellbeing Benefits (Headspace, etc)
• Flexible paid time off, paid leave for new parents, and flexible work hours
• Insurance for all employees (term life, personal accident, medical) along with medical insurance for their dependents
• Employee stock options