Principal Product Marketing Manager

OutSystems is seeking a strategic and creative Product Marketing Manager to join the Messaging & Content team within the Product Marketing function. In this role, you will be responsible for developing strategic messaging and content related to the OutSystems platform and features, as well as the use cases and initiatives that OutSystems prospects and customers are trying to address. You will work closely with the Platform Product Marketing team, the Digital Marketing team, and the Global Campaigns team to produce compelling content—including web pages, e-books, infographics, blogs, and sales collateral—and storytelling that drives product awareness, adoption, and growth. 

Key responsibilities:

• Develop clear and compelling Solutions positioning and messaging that resonates with IT leaders and gets their attention.
• Create Solutions content (website content, sales collateral, demand generation assets) that educates IT leaders about how the OutSystems platform can be used to address specific business initiatives and use cases.
• Create content (website content, demand generation assets) to support new product launches and feature releases.
• Create presentations to support internal and external OutSystems events.
• Collaborate cross-functionally to ensure consistency in positioning, messaging, and voice in all OutSystems channels.

Qualifications:

• 8-10 years of experience in product marketing or content marketing within a SaaS or technology company.
• Strong understanding of marketing principles, product positioning, and go-to-market strategies.
• Exceptional written and verbal communication skills, capable of conveying complex information in a consumable and engaging manner.
• Proven ability to work collaboratively with cross-functional teams.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Experience with Google Analytics and PowerBI is a plus.
• The ideal candidate will have some experience with Sales Enablement and how to create messaging and storytelling that supports our sellers and resonates with prospects.