Principal, Acquisition Marketing Offline/TV

As the Principal, Offline Acquisition Marketing at Ethos, you will own and be accountable for all performance management, budget, and tools for Linear TV, and will support other offline marketing channels.

Ethos is destined for big things and we are betting that you will take the initiative and contribute to our success! As Ethos is a fast-growing startup, you will work closely with colleagues across multiple teams and senior management.

Duties & Responsibilities:

• Own the strategy, execution, and tracking of Linear TV and other channels to drive marketing performance in line with budget and goals
• Track performance on a weekly and monthly basis and make adjustments to improve target KPIs
• Partner with internal teams (e.g. Creative, Analytics, MarTech, Growth Product, Finance) to effectively drive all aspects of the channels you manage
• Manage client partner relationships
• Run analyses on channel performance and implement findings quickly
• Demonstrate thought leadership by conducting tests, developing, presenting test results, and making recommendations for new processes and strategic tactics
• Drive executive communications by presenting insights and forward-looking strategies in biweekly and quarterly meetings with senior leadership
• Function as the expert across channels and stay up to date on industry/competitive trends and technologies, betas, and best practices

Qualifications & Skills:

• Proven track record of success in-house at a high growth direct response B2C start-up. Fintech or Insuretech preferred
• A deep knowledge of the landscape on Linear TV, and experience with one or more additional offline channels: OTT/ CTV, Radio, SiriusXM, Podcasts, Streaming Audio
• Ability to work autonomously, learn quickly, prioritize effectively, and deliver results in a fast-paced environment (ideally, experienced in startup companies)
• Executive presence and communication skills to influence senior leaders, drive cross-functional alignment, and build buy-in for high impact growth strategies
• A minimum of 5 years of experience of direct response marketing experience with 3+ years managing performance Marketing campaigns at a high growth company where user acquisition was critical to the company’s growth
• Advanced MS Excel and ability to work effectively with business intelligence tools (ex. Tableau)
• Excited by the chance to both develop a marketing strategy and hands on optimization
• Experience with adtech and data teams to prioritize your platform and measurement needs
• Have a rigorous approach to testing, iterating, and implementing learnings