About the Role

The PR & Communications Manager is an exciting role where you will work alongside the CMO, your marketing, sales and product colleagues, as well as the executive team, to showcase the impact of our work to a global audience starting within the USA and the UK, and then across the world. You will be one of the first marketing team hires and have a unique opportunity to be part of a global marketing team that is being built from the ground up.

You’ll be responsible for…

  • Managing all public relations and external communications activities, including media relations, speaking and thought leadership programmes
  • Developing and implementing strategic PR plans to grow brand awareness in support of Cervest’s category leadership goals, including strategy, budget and tactics
  • Developing and implementing press strategies to support key initiatives, events (i.e product launches), securing prominent placements in tech, business and vertical media (print, broadcast and online) to reach target audiences
  • Leveraging existing media relationships and cultivating new contacts within business and industry media
  • Managing all media inquiries and interview requests, including creating briefing materials and prepping spokespeople
  • Creating content for press releases, byline articles, infographics, position papers, op-eds, keynote presentations, podcasts, etc.
  • Identifying and crafting great stories from across the business to develop stories and pitch angles for media
  • Evaluating opportunities for industry partnerships and sponsorships on an on-going basis
  • Supporting Cervest’s presence at key Industry events and trade shows, including COP26
  • Identifying and managing programme partnerships and collaboration opportunities with key industry organisations
  • Building relationships with thought leaders and advocates
  • Collaborating with the Marketing Manager to develop and implement social media strategies and content to engage audiences across traditional and new media and to advance the profile of the Cervest brand
  • Managing external PR agency/agencies in the UK and the USA
  • Collaborating with Operations & People Team on internal communications, ensuring alignment in messaging for internal and external audiences
  • Serving as a guardian and steward of our company and brand reputation
  • Managing crisis communications if/when needed
  • Maintaining an understanding of industry trends affecting existing and potential clients and making appropriate recommendations regarding communication strategy surrounding them
  • Developing and delivering media training for key spokespeople
  • Monitoring, reviewing and communicating PR results across the business
  • Developing, owning, managing and reporting on the PR budget
Job Overview
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