We are seeking an analytical and motivated Media Planner to join our dynamic marketing team. The Media Planner will play a crucial role in driving the success of our paid social, streaming video, streaming audio, linear TV, and offline reporting channels. The ideal candidate will have a strong background in media planning, channel stewardship, and data analysis, with a passion for optimizing performance and driving results against a range of business KPIs.

The US-based salary range for this position is $80,000 – $105,000. We take into consideration an individual’s background and experience in determining final salary- therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

Who You Are

  • Emerging Media Enthusiast: With a growing understanding of the digital media scene, you’re adept at finding your way around social, streaming video & audio, linear TV, and out-of-home advertising, and you’re eager to learn more about these strategies.
  • Trend Observer: You’re developing a sharp sense for identifying and digesting advertising trends, ready to assist in turning those observations into actionable plans.
  • Team Contributor: You excel when contributing to a group, learning from every interaction with internal teams and external partners and valuing the collective process.
  • Proactive Learner: Recognizing the fast-paced nature of paid media, you show a dedication to personal growth and professional development, building on your experience.

Key Responsibilities

  • Channel Execution Support: Monitor, optimize, and troubleshoot media campaigns to ensure delivery against key performance indicators (KPIs) and budget targets. Provide ongoing analysis and insights to inform optimization strategies and drive continuous improvement.
  • Channel Management & Programmatic Engagement: Build, optimize, and troubleshoot media campaigns across various channels to ensure they meet or exceed KPIs. Leverage hands-on experience with DSPs to implement programmatic marketing strategies that enhance campaign performance.
  • Performance Monitoring: Monitor performance metrics and campaign pacing across all campaigns, including tactical performance, and creative performance metrics. Identify trends, insights, and areas for optimization to maximize campaign effectiveness and ROI.
  • Media Planning: Collaborate in the development and execution of strategic media plans to effectively reach target audiences across Paid Social, Streaming Video & Audio, and Linear TV.
  • Media Execution to Creative Development: Collaborate with internal creative teams to develop compelling ad creative that resonates with target audiences and drives engagement.
  • Cross-Departmental Reporting: Collaborate with cross-functional teams, including analytics, finance, and marketing, to provide comprehensive reporting and insights on media performance. Communicate key findings and recommendations to stakeholders to inform decision-making and drive alignment.
  • Support our Growth Marketing Team: Assist in preparing recommendations, reports, forecasts, and analysis of performance for our Growth Marketing channel leads, and director to support the marketing organization’s short and long-term goals.

What We’re Looking For

  • 3+ years of experience in managing paid media background in both membership-based and DTC hardware businesses.
  • Hands-on experience in paid marketing campaigns, and channel stewardship; marketing agency experience is preferred.
  • Channels including but not limited to Meta, Pinterest, TikTok, programmatic DSPs/streaming video + audio, podcasts, OOH, LinearTV, direct mail, and other paid media platforms.
  • Proficiency in analytics working in both direct response and brand awareness-based campaigns.
  • Understanding of attribution models and incrementality and how to use them for ongoing platform optimization efforts including MMM or MTA.
  • Excellent communication and collaboration skills, with the ability to effectively interface with cross-functional teams and external partners.
  • Experience managing international and multi-language paid media campaigns (North America, EMEA, APAC) is a plus.
  • Detail-oriented mindset with a focus on accuracy and precision in campaign execution and reporting.
  • Bachelor’s degree or higher in advertising, marketing, business, or statistics fields.

Our Benefits

  • Competitive pay and benefits
  • Medical, dental, vision, life and disability insurance plans (100% paid for employees)
  • 401(k) plan with company matching program
  • Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
  • Flexible PTO, 13 company wide days off throughout the year
  • Winter and Summer Week-long Synchronized Company Shutdowns
  • Learning & Development programs
  • Equipment, tools, and reimbursement support for a productive remote environment
  • Free Life360 Platinum Membership for your preferred circle
  • Free Tile Products

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference

  • Be a Good Person – We have a team of high integrity people you can trust.
  • Be Direct With Respect – We communicate directly, even when it’s hard.
  • Members Before Metrics – We focus on building an exceptional experience for families.
  • High Intensity, High Impact – We do whatever it takes to get the job done.
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