Marketing Program Director

The Program Director is responsible for the strategic planning, promotion, and execution of all go-to-market campaigns by identifying and understanding what our customers want and designing programs that promote our offerings so that we best communicate how we meet their needs. The ideal candidate will have both strong marketing experience with a comprehensive knowledge of demand generation, product marketing, paid media, and digital marketing, as well as deep industry expertise. This role will lead program planning for our nonprofit markets. This individual will be a key leader in the Commercial Team, helping to accomplish business goals through marketing strategy, and will report to the SVP GTM Programs.

Responsibilities

Manage the development of all marketing strategies and go-to-market programs to drive growth.

• Consolidate stakeholder inputs and market trends into actionable marketing strategies designed to increase market share or acquire new growth.
• Design the market program plan inclusive of program goals, KPIs, and campaign themes aligned to the buyer journey.
• Define campaign messaging across the buying journey and design integrated campaign plans that bring prospects from discover through purchase.
• Analyze and interpret data to draw conclusions around performance and define recommendation plans for increasing results.
• Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team.

Become our internal expert on the market audience.

• Draw on experience and market knowledge to contribute to campaign and asset development, event strategy, speaking opportunities, and internal enablement programs.
• Monitor industry trends and be an advocate for our customer segment by advising on opportunities in the market as well as potential gaps.
• Review and define recommendations for overall messaging strategies, thought leadership, and campaign themes.

Maintain strong inter- and intra- departmental relations.

• Work closely with commercial, customer, and product leaders to solicit continual input and analyze performance to develop and optimize GTM strategies and campaigns for both short- and long-term plans.
• Be an active participant on cross-functional leadership teams and influence overall strategy to drive business performance.

Qualifications

• 10+ years in product marketing, portfolio marketing, marketing strategy, or related role
• Team oriented, collaborative, diplomatic, and flexible, with excellent presentation skills, including strong verbal and writing capabilities.
• Preferred understanding of the nonprofit space or marketing experience for a technology organization in the nonprofit space.

Compensation