is a real-time revenue enablement platform that uses AI to transform sales performance. By surfacing and recommending what works best, equips customers like HPE, Nutanix, and Fidelity Investments to deliver incredible customer experiences, grow pipeline and close more deals. Loved by customers, employees and analysts, is the only company included in the most recent Forrester Waves for Conversation Intelligence and Sales Engagement, is a Gartner Cool Vendor, and is named one of the “Best Places to Work” by BuiltinLA and Comparably.

What You’ll Do

  • Create and support KPIs and dashboards for both marketing and other groups as needed
  • Continuously improve routing, scoring and reporting for all marketing-generated activities
  • Ensure accuracy of sales, marketing and CS data to drive performance and KPIs of the CMO
  • Ensure the sellers responding to inbound demand are equipped with the context from campaigns, engagement history and more to achieve ever-higher performance improvements
  • Be an effective driver of actions that increase ARR and improve Retention results across the revenue organization
  • Empower marketing leadership gains visibility into lead response, real-time engagement and conversion ratios
  • Manage critical marketing processes such as attribution, data enrichment, suppression, audiences, and campaigns
  • Build campaigns and workflows
  • Analyze and advise on demand generation and campaign performance, providing actionable insights to marketing and revenue leadership.
  • Ensure marketing team members have the required reports and dashboards to self-serve and monitor marketing campaigns and programs.
  • Manage our marketing technology stack and implement insight-driven measurement systems to help marketers improve performance
  • Make recommendations for technology consolidation and, during key moments, help evaluate new vendors to solve specific problems
  • Help integrate technology solutions as needed into the website and elsewhere
  • Troubleshoot system issues quickly and respond to problems as needed
  • Continually monitor and drive incremental conversion rate optimization initiatives across the marketing stack (web, email a/b testing, etc)

About You

  • Extremely passionate about using marketing technology to drive growth
  • Significant experience creating workflows, dashboards and reporting in Salesforce
  • Marketing automation management experience (Hubspot preferred, but Marketo, Pardot or Eloqua are acceptable)
  • Experience supporting Account Based Marketing (ABM) programs, campaigns and cross-team efforts
  • A robust understanding of leveraging first-and-third party intent data and its applications is essential
  • Experience supporting a B2B marketing team with a strong sales enablement focus
  • Demonstrated expertise creating nurture campaigns and drip campaigns
  • Experience with Wordpress development
  • Account contact enrichment experience, particularly with data providers, preferred
  • Experience with sales enablement technology, an inside sales team, or a sales development team preferred
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