Marketing Operations Manager – Consumer

We’re looking for a highly motivated Marketing Operations Manager to help lead Braze operations within our DTC team. We’re a fast-paced team that cares about the member experience primarily, and how the experience we deliver leads to business impact. At a high level, the person in this role will help ensure we’re leveraging the applicable features and channels within Braze, support campaign execution, and organize campaign reporting. If you are someone who likes to get their hands dirty, dig into technical problems, and find creative solutions, we want to hear from you. 

What you will do:

• Responsible for creation and deployment of Braze segments and campaigns, ensuring they are targeting the right audience, are error-free, and able to report on the right KPIs.
• Supporting data functionality in Braze: Working closely with other teams to request attributes and events, maintaining existing segments and other data points; ensuring data is clean, accurate, and properly formatted.
• Monitoring the performance of Braze campaigns, including tracking and reporting key metrics such as click-through rates and conversion rates.
• Support Lifecycle team strategic initiatives – both in execution & driving the work end-to-end; (examples: collaborating with Product team to send push notifications, executing on monthly newsletter program)
• Interacting directly with our Braze reps, ensuring that new features or improvements can be implemented; provide clear direction of new features to the team to help improve campaign performance.
• Responsible for ensuring that Braze campaigns comply with all relevant regulations and policies, including data privacy and security regulations.
• Collaborate closely with other teams, such as Content Marketing, Product, Engineering, and Data, to ensure that Braze campaigns are aligned with overall business goals and objectives.
• End-to-end support for new and existing ad-hoc and evergreen campaigns (ideation, execution, segment building, reporting), and operational support for landing pages, templates, forms, etc.
• Create and maintain documentation of marketing operations processes.

What you will bring:

Required Skills:

• 4+ years experience in marketing or CRM operations, ideally focusing on execution of marketing campaigns across email, push, in-app modal, and SMS
• You have a deep understanding of multi-channel best practices, deliverability and data protection laws
• You are highly motivated and considered a self-starter, running projects from start to finish
• You’re a strong project manager, and can manage multiple projects, priorities, and resources
• You’re a strong and confident collaborator, able to interpret feedback into actionable next steps, but also comfortable challenging the subject matter
• Data-driven and able to report cleanly and accurately on marketing campaigns

Preferred Skills:

• Experience with Braze highly preferred
• Experience with Liquid Logic highly preferred
• Experience with Amplitude or Tableau a plus
• Intermediate knowledge of HTML and CSS as it relates to email a plus

Pay & Benefits:

The base salary range for this role is determined by a number of factors, including but not limited to skills and scope required, relevant licensure and certifications, and unique relevant experience and job-related skills. The base salary range for this role is $83,000 – $117,000.