Marketing Operations Manager

We are seeking an experienced, technology-oriented Marketing Operations Manager to help grow our demand generation engine and generate qualified opportunities in our enterprise business. The Marketing Operations Manager will work closely with our demand generation, revenue operations, and business systems teams to build, automate and optimize our digital properties. Primary focus areas include management of our marketing tech stack, database management, website management, SEO optimization, conversion rate optimization, and digital advertising support. The Marketing Operations Manager will also evaluate and report on the impact of marketing campaigns from both a granular campaign level and business impact level.

 Responsibilities:

• Partner with our marketing leadership team to plan and execute digital marketing campaigns, with primary responsibilities including digital asset management, SEO strategy & execution, web management & optimization, and database management.
• Management of our WordPress website, including updating and creating new pages, testing and optimizing landing pages, and general maintenance to ensure a seamless user experience.
• Develop and implement comprehensive SEO strategies to increase organic traffic and improve keyword rankings, continuously surfacing content opportunities as well as opportunities for technical improvement.
• Ensure existing and new pages are optimized with SEO friendly title tags, meta descriptions, header tags, internal linking, and content optimization.
• Manage our marketing tech stack and ensure Hubspot, Salesforce and other technologies (such as Chili Piper and 6sense) are properly integrated and optimized for maximum impact, partnering closely with the Operations, Revenue Operations, and Business Systems teams.
• Identify operational and data gaps, gather needs and work to create short term and long term solutions with relevant stakeholders in marketing and revenue operations.
• Ensure compliance with data privacy regulations (e.g., GDPR) and company policies across all marketing operations activities and technology.
• Collect, analyze & report on campaign results and website traffic, identifying critical conversion and drop-off points, key SEO metrics, keyword rankings, recommending opportunities to optimize our lead funnel.
• Be the go-to person for operational and data needs of the marketing team.

Skills & Qualifications:

Benefits:

• Unlimited Paid Time Off
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
• 401k with Employer Match
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave