Marketing Operations Manager

As a Marketing Operations Wrangler, you will play a pivotal role in supporting the execution and optimization of our marketing campaigns and marketing operations initiatives. Working closely with cross-functional teams, including marketing, sales, and product development, you’ll leverage your expertise in marketing technologies, data analysis, and process optimization to drive efficiency and effectiveness across our marketing operations.

Responsibilities:

• Marketing Technology Management: Manage and optimize marketing automation platforms, CRM systems, and other marketing technologies to support campaign execution, lead management, and reporting.
• Campaign Execution: Collaborate with marketing stakeholders to execute and deploy automation related to email marketing campaigns, lead nurturing workflows, and other marketing initiatives.
• Data Analysis: Analyze marketing performance data to assess campaign effectiveness, identify trends, and recommend optimization strategies.
• Process Optimization: Identify opportunities to streamline and improve marketing processes, workflows, and systems to enhance efficiency and scalability.
• Reporting and Dashboards: Develop and maintain marketing performance dashboards and reports to provide insights into key metrics and KPIs.
• Cross-Functional Collaboration: Work closely with cross-functional teams, including marketing, sales, and product development, to ensure alignment and integration of marketing initiatives with broader business objectives.
• Training and Enablement: Provide training and support to marketing teams on marketing technologies, best practices, and processes.

Requirements:

• 1-5 years of experience in marketing operations, marketing automation, business development, sales, or related roles.
• Proficiency in marketing automation platforms such as HubSpot.
• Proficiency in CRM platforms such as Salesforce, Outreach, Zoominfo, and/or Outreach.io.
• Strong analytical skills with experience in data analysis and reporting.
• Excellent communication and collaboration skills with the ability to work effectively in a cross-functional team environment.
• Detail-oriented, with strong organizational and project management skills.
• Experience with Salesforce or other CRM systems is a plus.
• Knowledge of HTML/CSS and basic coding skills is a plus.

Salary range: $100,000-$150,000 USD – Please note that salary ranges are global, regardless of location, and we pay in local currency.