MARKETING CLOUD CONSULTANT

Acquia is seeking a MARKETING CLOUD CONSULTANT to provide enablement expertise to customers. You will be a dedicated advisor to several high-value customers. You will understand their business needs, offer ongoing guidance about Acquia’s Marketing Cloud products, including personalization, email marketing, and customer data platform. As an ongoing advisor, you will run onboarding sessions, work with customers to set up campaigns, create reports, recommend best practices, and encourage continued adoption. The ideal candidate has a broad and deep background in marketing technologies, specifically web personalization, email marketing, and customer data platforms to help customers implement high-value use cases and marketing campaigns.

REQUIREMENTS:

• Understand a customer’s business context and goals as well as influence their digital marketing initiatives
• Partner with other Acquia technical resources to craft technical solutions that balance business needs, feasibility, quality, and time to deliver
• Enlist help from internal Acquia resources to troubleshoot Marketing Cloud technical topics
• Collaborate with product and other internal Acquia teams to identify opportunities and raise and resolve integration issues
• Collaborate with Acquia Account Team to ensure customers are enabled on platform functionality
• Work with customers and internal teams to determine the most effective way to execute customer requests within their CDP implementation
• Provide strategic advice on topics such as web personalization, email campaign, and customer data best practices
• Connect customers with other subject matter specialists within Acquia and beyond
• Serve as your customers’ advocates on internal Acquia teams
• Communicate with customers with clarity and courtesy – verbally, in writing, and via other communications tools such as video conferencing
• Coordinate efforts on projects across Acquia CSM and Professional Services resources, including advising on client-specific implementation and ensuring the technical solution developed adequately meets the customer’s needs
• Efficiently juggle multiple requests from multiple customers

SKILLS AND ATTRIBUTES:

• Experience with marketing technologies: web personalization, email marketing, and customer data platforms
• Experience with the concepts of marketing segmentation
• Desire to learn and adapt to new applications and frameworks, and eager to work on exciting and innovative technologies
• Understanding of marketing operations and the use of data to accomplish marketing objectives
• Proven record of providing customer relationship management with excellent customer satisfaction
• Understands why user experience design is an integral part of a great customer experience
• Looks at digital marketing opportunities through a “data-first” lens
• Seeks to identify, analyze, and solve problems systematically rather than solely by intuition or instinct.
• Aware of JavaScript, SQL, and CSS and how these coding languages work with SaaS marketing products
• Strong troubleshooting and problem-solving capabilities
• Ability to manage multiple projects at the same time
• Flexible and able to deal with frequently shifting priorities
• Knowledge of Google Tag Manager and how it works with SaaS marketing technologies
• A passion for marketing and for helping Acquia build lasting value for customers
• Strong problem-solving skills, initiative, and the ability to thrive under pressure
• Ability to efficiently prioritize a large number of competing requests
• Performs work with (internal and external) customer satisfaction in mind while not compromising the integrity of the work
• Excellent interpersonal, team cooperation, and communication skills
• Listens and probes to understand, diagnose, and understand what matters most to others, values the input and insights of others.

PREFERRED QUALIFICATIONS:

• Experience with personalization, email, and customer data platforms
• Digital consulting background
• Experience delivering marketing solutions to large enterprises (Fortune 500, multiple government agencies, etc.)
• Bachelor’s or Master’s degree