Lead Program Manager, Marketing

As the Lead Marketing Program Manager, you will drive successful execution of marketing initiatives through streamlined processes and cross-functional coordination. You’ll oversee budget management, marketing operations, and video production while ensuring efficient project delivery and strategic alignment.

This role is critical to maintaining operational efficiency and accelerating revenue growth through high-impact marketing programs. You’ll ensure priority initiatives – product launches, brand campaigns, and events – are executed on time, on budget, and with full cross-functional alignment.

What You Will Do

• Develop and implement project management frameworks to optimize marketing projects from ideation to completion
• Collaborate with marketing leadership to define project priorities, timelines, and deliverables aligned with business goals
• Own budget planning, tracking, and reporting for marketing programs in close partnership with Finance, ensuring accurate spend management across teams
• Lead general marketing operations, including vendor management, internal process optimization, and establishing operational best practices
• Manage end-to-end video production for marketing, including timelines, stakeholder alignment, production resources, and quality control for on-brand storytelling
• Partner with the Head of Events on large-scale event execution ensuring seamless coordination across teams, timelines, and deliverables
• Establish and maintain project management tools, processes, and documentation to support efficient execution
• Foster a continuous improvement culture, implementing best practices and eliminating bottlenecks

What You Will Bring to the Table

• 6-8+ years of operations or project/program management experience with Marketing teams, ideally within SaaS companies
• Proven track record leading medium to large-scale projects with multiple stakeholders involved
• Strong operational leadership with expertise in project timelines, budget management, and resource allocation
• Excellent communication and cross-functional collaboration skills
• Passion for process optimization and building efficient workflows
• Strong eye for detail and craftsmanship while balancing deadlines and business constraints
• Experience with product marketing, video production, and brand campaign production (video, digital advertising, social, OOH) is a huge bonus
• Experience with Asana is a plus

The estimated annual cash salary for this role is $150,500 – $188,000. This position is also eligible for incentive stock options, subject to the terms of Lattice’s applicable plans.