Lead Marketing Copywriter, Nutrition & Fitness

At MyFitnessPal, we believe good health starts with what you eat. We provide the tools and resources to reach your fitness goals. MyFitnessPal is looking for a Lead Marketing Copywriter to join our creative, fun, fast-moving team.

Our ideal copywriter:

• Has experience writing in the nutrition, fitness, or wellness space
• Is a compelling storyteller: Your words will empower people everywhere to engage with our product, content, and community—and feel confident that they, too, can live a happier, healthier life
• Writes conversationally in a way that connects emotionally and personally with users
• Always asks, “what’s in it for our members,” then writes accordingly
• Says more with less, and is a ruthless self-editor
• Thrives in a fast-paced, dynamic environment

What you’ll be doing:

• Interpret creative briefs and partner with design teammates, marketing managers, and other stakeholders to conceptualize and bring to life everything from one-off assets to full-blown campaigns
• Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action—for email, social, digital media ads, direct mail, video, and in-app messaging and upsell moments
• Consult brand, user, and SEO research to craft effective, targeted, benefit-driven messaging
• Provide copy feedback and guidance to contractors or jr. copywriters as needed
• Stay on top of trends through business/industry monitoring and outside resources
• Craft work that makes the technical feel human and authentic
• Maintain consistent brand voice and style across all touchpoints
• A/B test and tweak copy to increase CTR and conversion
• Live our core values in all you do:
  • Be Kind and Care
  • Live Good Health
  • Be Data-Inspired
  • Champion Change
  • Leave it Better than You Found It
  • Make It Happen

Qualifications to be successful in this role:

• An online portfolio of stellar writing samples (must include social media)
• 5+ years of brand or agency copywriting experience, preferably in consumer digital marketing
• Degree in writing, English, journalism, communication, information design, or related
• Strategic, on-your-feet thinker who likes to solve problems, even when they aren’t fully defined
• Proactive communicator who thrives on a team, but works well solo
• Confident presenter who can effectively sell your work and rationale to stakeholders
• Eager to share ideas and solicit feedback from teammates, clients, and MyFitnessPal members
• Experience working within diverse cross-functional teams, including design, legal, product, and customer support
• Master multitasker who delivers high-quality copy on time, every time
• Demonstrate a continuous effort to improve operations, processes, and efficiency
• Strong interest in understanding the MyFitnessPal brand, our members, and their motivations