At MyFitnessPal, we believe good health starts with what you eat. We provide the tools and resources to reach your fitness goals. MyFitnessPal is looking for a Lead Marketing Copywriter to join our creative, fun, fast-moving team.

Our ideal copywriter:

  • Has experience writing in the nutrition, fitness, or wellness space
  • Is a compelling storyteller: Your words will empower people everywhere to engage with our product, content, and community—and feel confident that they, too, can live a happier, healthier life
  • Writes conversationally in a way that connects emotionally and personally with users
  • Always asks, “what’s in it for our members,” then writes accordingly
  • Says more with less, and is a ruthless self-editor
  • Thrives in a fast-paced, dynamic environment

What you’ll be doing:

  • Interpret creative briefs and partner with design teammates, marketing managers, and other stakeholders to conceptualize and bring to life everything from one-off assets to full-blown campaigns
  • Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action—for email, social, digital media ads, direct mail, video, and in-app messaging and upsell moments
  • Consult brand, user, and SEO research to craft effective, targeted, benefit-driven messaging
  • Provide copy feedback and guidance to contractors or jr. copywriters as needed
  • Stay on top of trends through business/industry monitoring and outside resources
  • Craft work that makes the technical feel human and authentic
  • Maintain consistent brand voice and style across all touchpoints
  • A/B test and tweak copy to increase CTR and conversion
  • Live our core values in all you do:
    • Be Kind and Care
    • Live Good Health
    • Be Data-Inspired
    • Champion Change
    • Leave it Better than You Found It
    • Make It Happen

Qualifications to be successful in this role:

  • An online portfolio of stellar writing samples (must include social media)
  • 5+ years of brand or agency copywriting experience, preferably in consumer digital marketing
  • Degree in writing, English, journalism, communication, information design, or related
  • Strategic, on-your-feet thinker who likes to solve problems, even when they aren’t fully defined
  • Proactive communicator who thrives on a team, but works well solo
  • Confident presenter who can effectively sell your work and rationale to stakeholders
  • Eager to share ideas and solicit feedback from teammates, clients, and MyFitnessPal members
  • Experience working within diverse cross-functional teams, including design, legal, product, and customer support
  • Master multitasker who delivers high-quality copy on time, every time
  • Demonstrate a continuous effort to improve operations, processes, and efficiency
  • Strong interest in understanding the MyFitnessPal brand, our members, and their motivations
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