Lead Engagement Marketing Manager

Amwell is looking for a Lead Engagement Marketing Manager to join our Engagement Marketing team as an individual contributor. We are seeking an experienced and passionate marketer with consumer, patient and member engagement experience in the Payer or Government sectors.

As the Lead Engagement Marketing Manager, you will be the day-to-day marketing contact for our largest and most strategic customers. Working in collaboration with our Customer Success and Sales teams, you will work to increase utilization and customer satisfaction of Amwell solutions for your book of business. You will be responsible for developing consumer and member engagement strategy, sharing data-driven best practices, creating robust marketing plans, and executing multi-channel marketing campaigns.

This is a customer-facing role that requires polished presentation skills, excellent communication, a collaboration style that brings people together across multiple disciplines, and an ability to craft stories that inspire and motivate both our customers and the populations they serve.

Core Responsibilities:

• Marketing SME for our largest and most strategic customers.
• Collaborate with customers to create marketing plans for the launch or expansion of their Amwell solutions, driving measurable improvement in utilization and customer satisfaction.
• Day-to-day marketing lead and contact for several large customers, managing agendas, follow-ups, leading meetings, preparing materials and owning decisions and deliverables.
• Collaborate with marketing channel teams, such as design, copy, email marketing and others, to develop high performing campaigns, leveraging testing and data-driven decision making to constantly improve performance.
• Create project plans and manage the delivery of high-quality marketing materials across multiple channels and customers, ensuring all deliverables are met on time.
• Develop a deep understanding of our product suite and create marketing/communication programs that support an exceptional end-to-end user experience.
• Develop case studies and presentation materials for internal and external broadcast.
• Support packaging and rollout of high-performing marketing programs across our entire customer portfolio.

Qualifications:

• 7+ years of B2C marketing experience, preferably within a healthcare organization or marketing agency
• Excellent presentation, relationship-building and project management skills
• Strong command of Excel and PowerPoint
• Experience and comfort with marketing technologies (automation, tracking and analytics, etc.)
• Cross-channel marketing experience including paid digital, email, SEO, and content marketing; growth and mobile app marketing experience a plus
• Bachelor’s degree
• MBA or equivalent preferred
• Must be a US Citizen in order to obtain a government security clearance