What you will do:

  • Develop and continuously update social strategy for our many brands across networks (including FB/IG, Twitter, TikTok, and YouTube).
  • Build rolling content calendars and execution plans based on a deep understanding of consumers in this category and an ability to dive into data to uncover opportunities.
  • Collaborate with internal content creators to develop the right mix of assets required to execute against that plan.
  • Own post scheduling directly in social platforms as well as in our social media management system.
  • Monitor results at various levels of granularity to optimize our organic social activities both in real-time and over a longer-term horizon.
  • Execute against a robust community strategy, spanning digital and real-world activities.
  • Spearhead pilots and full-scale rollout of new offerings in strategically important areas like shoppable social.
  • Set a range of qualitative / quantitative KPIs and ensure effective delivery above targets.
  • Work side-by-side daily with the Marketing and Creative teams and interact regularly with our business line GMs and others around the company.

What experience you need:

  • 5+ years of diverse experience in the organic social space for a consumer-focused company.
  • Thorough understanding of the required tradeoffs between creative freedom and data-driven rigor in executing a broad organic social agenda.
  • Background in critical domains like community management as well as a comfort with more emerging areas like shoppable social.
  • Extensive experience with platform-specific tools and interfaces (especially FB/IG and YouTube), as well as a familiarity with how those tools can be complemented with independent software solutions.
  • Proven success in mixing direct management of people and tasks with an ability to effectively influence other key stakeholders.
  • An ability to both think strategically and be hands-on with daily execution tasks.
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