Rockerbox addresses these challenges with a unique suite of product lines that centralize data and offer diversified measurement methodologies to marketers. The foundation of Rockerbox’s solution is data centralization. Atop this foundation, the platform enables marketers to choose from a range of measurement methodologies.
The data product foundation of Rockerbox meticulously collects, centralizes, and cleans all relevant marketing information. It then provides a comprehensive suite of measurement tools, including rule-based attribution, multi-touch attribution, halo analysis, geo lift, in-channel testing, incrementality, and media mix modeling. This diverse range of tools ensures marketers are not restricted to a single type of measurement, but have the flexibility to choose the most appropriate approach for their specific needs and questions.
Rockerbox has achieved industry-wide recognition and won numerous awards for its pioneering measurement technology. The company has also formed strategic partnerships with major industry players like Pinterest, Snapchat, and Reddit. Collaborating with hundreds of the world’s largest brands, Rockerbox is indeed ushering in a new era of marketing measurement.
About the Role:
The Head of Product role will be responsible for scaling the product organization at Rockerbox. In this role, you will be leading and growing a product team consisting of 4 product managers, 1 designer, 1 product operations manager, and 1 product enablement manager, as well as collaborating closely with our engineering team of 18 members and a dedicated product marketing support team to develop and launch innovative products.
- Collaborate with cross-functional teams including engineering, design, and marketing to deliver on the product roadmap.
- Drive the product vision, strategy, and roadmap in alignment with Rockerbox’s mission and goals.
- Define and optimize the Product process (roadmap cadence, spec requirements, hand offs to engineering and launch)
- Lead, mentor, and grow the product team.
- Define and track key product metrics and performance indicators.
- Understand our customer needs, market trends, and competitive landscape.
- Collaborate with Sales, Marketing and Customer Success to ensure product nee
- Proven experience in product leadership roles at SaaS companies.
- Experience managing a product organization of 10 minimum and scaling it as needed. Experience coordinating with engineering orgs of 20+.
- Have scaled businesses from 8-figure ARR to $25M ARR
- Strong understanding of the marketing technology landscape.
- Exceptional leadership, communication, and stakeholder management skills.
- Ability to make data-driven decisions.
Rockerbox is at the forefront of innovation in marketing technology. Recent product launches include:
- Goals and Recommendations functionality, a tool providing campaign-level optimization insights and data-backed recommendations.
- An official partnership with Snapchat, offering unparalleled visibility into the effects of media investments on Snapchat.
- Rockerbox’s Marketing Mix Modeling (MMM) for Shopify, a tool providing high-level correlation between ad spend and revenue to support budgeting decisions.