Howl is the creator platform for social commerce. We build tools for brands and creators to sell more products across every social platform, together.

In the last 10 years, the $20bn influencer ecommerce market has become a critical part of the retail industry.  It has evolved into social commerce, a new $1.2 trillion market opportunity (link) requiring new tools, protocols, and technologies.

Howl enables creators and brands to run experiments on what products to talk about and how best to talk about them. Paired with data delivered at the speed of social, creator financing for products, and feedback loops delivered in a beautifully designed platform, Howl takes the guesswork out of selling products on social platforms.

Howl’s mission is to reduce barriers for creators and brands to build social commerce businesses.  We are a remote-first company with a diverse team that reflects our vision. Our beta launched in mid 2022 and powers social commerce for creators and brands across beauty, gaming, home, fashion, and consumer electronics for both industry leaders like Best Buy, Samsung, Target and cult favorites like Cariuma, Kosas, and Youth to the People. We are a Series A company backed by investors including HighlandX and NEA.

For more information, visit www.planethowl.com.

 

About the Engagement

Howl is looking to take a new product to market in the retail media space. We’ve already sold the concept to a dozen brands and retailers and are looking to expand in other categories while continuing to build out our new offering(s).

In this role as a consultant will, you’ll be onboard with us for 90-120 days and help us identify and build  the following:

  • Develop and build a lead lists (at least 100 brands within initial list) for Howl brand and retail partners that support integrated sponsorships of products and content
  • Identify the right stakeholders and budgets and develop proposals for integrated partnerships
  • Co-create messaging and outreach strategy that engages and captures upper-funnel budget owners for prospective partners
  • Start pitching!
    • Create and own a high velocity sales process inclusive of pitching, and closing for mid-size prospects and customers
  • Share and prioritize feedback with the right internal partners and stakeholders; especially that accelerate sales and partnerships activation cycles.
  • Experiment with alternative avenues for partnership development, such as agencies, consultancy firms or other platform partners
  • Build on a proactive culture:

What makes you a good fit for this consulting engagement: 

  • You are well networked in the retail media space in industries like (but not limited to): Fintech, Grocery, podcast/ radio, subscription services, etc.,
  • You’ve worked with product teams and helped develop early stage products and brought them to market
  • Consultative selling experience: You have a strong track record of selling martech concepts, products or services at the enterprise level
  • You are flexible in nature, understand the ever changing landscape and environment of start ups and thrive
  • You are proactive and are an owner, unblocker and self starter on goal and objective obtainment
  • You’d be working side by side with our CEO and other company leaders; having experience with this reporting structure is ideal
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