Growth Marketing Director

We are looking for a driven marketer leader capable of wearing many hats to play a significant role in driving our next phase of growth. This is a key marketing leadership position that will work closely with the VP of Marketing to shape and execute a strategy to accelerate Karbon’s growth.

You will manage a talented team to help drive growth at every stage of the funnel through thought leadership, SEO, advertising and a category-leading web presence. You will work hands-on to lead marketing initiatives and execute experiments across a variety of channels to unlock new areas of growth.

Some of your main responsibilities will include:

Managing our paid advertising strategy in partnership with our paid marketing agency to ensure pipeline is generated at increasing efficiency and effectiveness
Campaign analysis to extract insights and guide actionable changes that will accelerate performance across conversion, engagement, and acquisition
Delivering revenue through customer-led growth by building and managing customer referral and affiliate programs
Partnering with the Content team to drive our SEO strategy, including content planning and delivery, optimization of new and existing SEO content, and analyzing performance
Managing and optimizing marketing operations and campaign tracking efforts, including attribution, pipeline and revenue reporting
Testing various marketing experiments to optimize lead and pipeline generation across a variety of channels including, but not limited to, advertising, partnerships, customer-led growth, sponsorship, outbound, ABM, and conversion rate optimization
Hiring and managing a team of internal and freelance talent to support key initiatives including campaign execution and marketing operations
Partnering with the VP of Marketing on planning, strategy, budgeting, reporting and preparing executive-level updates
Partnering with the wider marketing team to find creative ways to promote product launches, content, events and other marketing campaigns
Ensuring that the Karbon brand is communicated at a high standard through all performance marketing activities
Innovating to improve the performance and efficiency of all marketing efforts
About you
You’re the right person for this role if you have:

8+ years of experience in growth, performance or digital marketing roles, with a proven track record of driving growth for business or projects under your leadership
Knowledge of growth marketing channels, ranging from paid search and social media to SEO
Experience managing and leading people
A data-driven mindset, balanced with a nimble and creative approach to developing marketing campaigns and initiatives
A desire to play the player/coach role—this is a leadership position but equally you will be expected to roll up your sleeves and execute
An understanding of conversion rate optimization and effective ad copy
An ability to look at data, numbers, customer research and qualitative data, and use it to understand what’s happening and what people need
An ability to adapt to different marketing channels and constantly expand your own skills and knowledge
Content and copy skills—you’re great with words, you can get a point across in a concise manner, you can channel the voice of the customer and adapt to write for different audiences
A love for working with technology
Knowledge of the accounting industry and/or accounting technology ecosystem, or if not, a willingness to get to know this industry inside and out