General Manager – Memberships

BiggerPockets is a content and technology platform with a mission to help ordinary Americans succeed in real estate investing. Our content is consumed by millions of people every week, and we help investors succeed in all markets, and all economic conditions. BiggerPockets requires the leadership of an experienced Subscriptions Executive to chart the future path of our Free and Pro Membership and related business lines. This person should be a visionary executive who will relish the challenge of creating a product that is essential to investors at all stages of the investing lifecycle – from rookies purchasing their first investment to veterans managing, scaling, or exiting from large rental unit portfolios.

The General Manager of Memberships is Responsible For

• Articulating the vision of a one-stop-shop future value proposition of our membership products that serve investors at every stage of the investment lifecycle.
• Defining the monetization potential of this one-stop shop, specifically emphasizing subscription or recurring revenue models that serve investors continually throughout their real estate investment journey.
• Creating a clear visual of the future state of the product, and how the core customer experience will integrate with various “point solutions” we will either build, partner on, or acquire through M&A.
• Forming partnerships with leading companies who offer various “point solutions” and maintaining strong relationships with executives at many of these companies, informing an M&A pipeline for the company.
• Creating a product roadmap for the subscriptions business in partnership with the product and design team.
• Leading the test, launch, and scale, of multiple company-created features and products that complement the existing pro membership, or create new subscription tiers.
• Installing the “101” of customer success, to include a strong onboarding experience for new subscribers, engagement protocols and renewal protocols for existing customers, and placing infrastructure capable of sustaining and continuously improving these experiences.
• Installing and regularly reporting on a clear metrics dashboard that highlights the critical KPIs of the subscriptions business on a weekly and/or real-time basis.
• Developing a scalable long-term (2-4 years out) organizational chart for the subscriptions business and filling the key leadership positions.

Competencies / Skills

• Clear understanding of the real estate investor community and it’s unique challenges.
• Visionary: Able to clearly articulate and bring about an inspiring future state of our subscription products.
• Business Development: Ability to network with and maintain positive relationships with external companies, form creative partnerships, and provide direct access to decision-makers that can aid in M&A activity.
• Excellent written, verbal communication. – Charisma suitable for audio/video content.
• Hands-On: This role will, at first, require the GM to execute as an individual to conduct many of the experiments and tests in the organization and wear many hats.
• This individual needs to demonstrate competency and the ability to execute as an individual performer, not just as an executive.
• Experience leading B2C or B2SMB (Small Business) subscription products or businesses required.
• Excellent relationship building skills and a genuine desire to help our customers.
• Strong organizational and communication skills.
• Experience in real estate investing is a plus.

Compensation

• $175,000 – $200,000 + 30% bonus potential.

Travel

• Minimal travel is required for this position.

Expected Hours of Work

• This is a full-time position. Days and core hours of work are Monday through Friday, 9 a.m. to 4 p.m. Please note this is still a full-time position and you are expected to work a normal 40-hour workweek. Occasional evening and weekend work may be required as job duties demand.