We’ve recently launched Journeys: prebuilt automations for scaling critical initiatives from onboarding to mentorship programs over Slack or email. As we enter a new year, we’re in the exciting phase of formulating a go-to-market strategy including brand positioning. That’s where you come in!
For NYC-based consultants, there will be the opportunity to onboard in-person or cowork.
project-based compensation

What You’ll Do:

    • Define and execute on Go-to-Market planning for Donut Journeys, including:
    • Tactics for Top-of-Funnel customer acquisition, such as increasing app installs and website optimization
    • Designing and running experiments for go-to-market tactics
    • Use data to inform Donut’s approach to experimentation and share learnings based on their results
    • Collect and analyze feedback from our users
    • Help crystalize and articulate the ICP for Donut Journeys
    • Create customer personas for the wide variety of Donut enthusiasts
    • Influence our content marketing strategy and contribute to its creation

About You:

    • A “full-stack” marketer – from product marketing to demand generation, you’ve got solid familiarity across the key functions of marketing a SaaS product.
    • Early-stage experience – you’ve been the first or a very early-stage marketing hire for a SaaS product.
    • Design-thinking – you’ve got an eye for UI’s role in customer experience and conversion
    • Strategy and Execution – you’ve got the tactical skill to set high-level strategy before you then execute the hands-on steps for success
    • Cross-functional – you’re excellent at working with a variety of stakeholders and teams
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