What you will do:

  • Own day-to-day execution of the email marketing channel, including automation, promotional, and content communications.
  • Utilize data and insights to truly understand our existing customers, their behavior and needs, and priority opportunities.
  • Execute priority roadmap items in areas including email, SMS, and rewards in a way that creates a seamless omnichannel journey for our existing customers across all channels.
  • Go deep into channel and customer-level data to monitor results, flag trends, and identify actionable opportunities for improvement.
  • Be dynamic and flexible in adjusting to a broad range of activities and responsibilities.
  • In this role, you will interact extensively with every Catch Co. business line and functional area, our customers, and a range of external partners (including retailers).

What experience you need:

  • 2+ years of experience operating the email channel for a direct-to-consumer brand.
  • Direct functional expertise in a CRM / retention-focused role, including journey mapping, rewards, consumer insights, data/modeling, SMS, and content.
  • Comfort operating in a data-driven environment and experience with segmentation, personalization, and randomized control trials.
  • Bachelor’s degree required.
  • Interest in the outdoors is always a plus, but not required.

What will make you successful:

  • A customer-centric approach and focus on understanding audience needs and motivations.
  • Strategic mindset and ability to distill down complexity into clear opportunities.
  • Entrepreneurial spirit and comfort operating in a rapidly evolving environment.
  • Data-driven and analytical mindset paired with strong communication skills.
  • Ability to effectively collaborate with a variety of cross-functional peers.
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