Role and Responsibilities

    • Set up and deploy email marketing campaigns for a variety of clients within Adobe Campaign Classic
    • Create email templates, construct ACC workflows
    • Understand, plan and implement complex audience targeting schema while setting up marketing campaigns
    • Provide QA for marketing campaign designs, templates, outbound campaigns with the goal of a 0% error rate
    • Perform campaign analysis to influence broader marketing strategy and contribute to client ROI
    • Maintain daily interaction to update Campaign Manager with status of campaigns and tasks
    • Contribute to process efficiencies to assist our fast-paced team
    • Consistently meet department and client deadlines
    • Remain current in a quickly evolving industry
    • Carefully track and record billable time

Preferred Qualifications

    • Bachelor’s degree in Marketing/Advertising, a related business or technology field, or equivalent work experience required
    • Strong HTML skills and experience with developing and editing code for email templates
    • MJML experience preferred but not required
    • Experience working within Adobe Campaign Classic updating email journeys/workflows and developing email templates
    • 3-5 years of experience in a Marketing-related role working with campaign management solutions that support omni-channel marketing campaign development and execution
    • Agency experience preferred, with 2+ years experience in a client-facing role and knowledge of overall agency structures and agile project management methodologies
    • Experience using web-based email management software – specifically setting up, previewing, testing, troubleshooting, and monitoring email blasts
    • Knowledge and experience with email marketing best practices, innovations, and connections to the email marketing community
    • Strong interpersonal skills including email, phone and meeting-related communications, including a high level of responsiveness to clients, teams, production and organization of detailed agendas and minutes
    • Experience working with teams that have executed digital marketing strategies, testing and deployment, including email, text and push notification campaigns
    • Solid understanding of campaign execution processes, audience segmentation methods, industry best practices, communication legal compliance, and downstream campaign analysis
    • Experience documenting complex campaign business requirements for internal and external stakeholders
    • Experience and diligence with Quality Assurance and testing in a campaign setting, with specific experience reviewing and approving platform-level configurations, settings and data flows, and individual campaign-level targeting and touchpoint rendering
    • Demonstrated ability to manage and prioritize competing deadlines across multiple projects and team members
    • Basic understanding of marketing database systems, data management and cleansing processes, ETLs/APIs and identity management preferred
    • Familiarity with SQL, JavaScript, and/or XML is a plus – ability to read and understand code generated by Marketing Technology platforms or other developers
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